Manager, Digital Marketing (Fast Food Chain Restaurant)

Job Description

Title: Manager, Digital Marketing (Fast Food Chain Restaurant)

Company Name: A Well Establish Fast Food Chain Branded Restaurant

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Fast Food Shop

1. BBA/MBA in Marketing or B.Sc. in CSE.
2. Educational qualifications can be relaxed if you have required experiences, skills. Excellent command in English is a must.

• 5 to 8 years
• The applicants should have experience in the following business area(s): Fast Food Shop

1. The applicants should have experience in the following area(s): Digital Marketing (Social Media Marketing), digital media targeting, Search Engine Optimization (SEO), Brand Marketing, Chain Restaurant Marketing.

A well establish fast food chain Branded Restaurant looking for a very dynamic, young master degree qualified Digital Marketing Manager. Qualified in digital marketing will get a preference:

Job Responsibilities:

Digital Marketing:

1. Digital Marketing Strategy Development: Create and implement comprehensive digital marketing plans to achieve specific business goals and set clear objectives, monitor progress, and adapt strategies as needed.

1. Content Creation: Generate engaging and relevant content for websites, chatbot, blogs, social media, and email & SMS marketing and also ensure content aligns with the brand voice and messaging.

1. Search Engine Optimization (SEO): Optimize web content to improve visibility in search engine results and conduct keyword research and apply SEO best practices.

1. Social Media Management: Manage and create content on various social media platforms & foster engagement, interact with followers, and execute paid advertising campaigns.

1. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers and create compelling email content and segment audiences for targeted messaging.

1. Pay-Per-Click (PPC) Advertising: Set up and manage paid advertising campaigns on platforms like Google Ads and optimize ad campaigns to drive targeted traffic and monitor ad spend.

1. Marketing Automation: Implement marketing automation tools and workflows to streamline repetitive tasks and create automated nurturing sequences and monitor performance.

1. Competitor Analysis: Research and analyze competitors to identify opportunities and stay competitive in the digital landscape.

1. Brand Identity: Collaborate with different teams to stablish a strong brand position and develop packaging materials designs, marketing tools & menus. 

1. Budget Management: Allocate and manage budgets for various digital marketing activities & ensure cost effective strategies while meeting performance goals.

1. Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, segment audiences and personalize marketing efforts and also create & manage customers’ database.

1. Collaboration with the Design and content team to ensure the proper visual content for different social platforms and packaging items.

• Salary Review: Yearly
• Festival Bonus: 2
As per the company policy.