Manager- Digital Marketing

Job Description

Title: Manager- Digital Marketing

Company Name: Banglay IELTS & Immigration Center

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka (Uttara Sector 4)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Coaching Center

• Bachelor of Business Administration (BBA) in Marketing

Digital Marketing, SEO, Social Media Marketing

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Coaching Center

• Age 25 to 35 years
• Only Male

1.      Strategy Development and Execution: - Develop and implement comprehensive digital marketing strategies to achieve business goals. - Conduct market research and competitor analysis to identify opportunities for growth. - Set measurable goals and KPIs for campaigns.

2.      Content and Campaign Management: - Plan and oversee online campaigns across channels such as social media, email, SEO, SEM, and display advertising. - Create, curate, and manage engaging content for websites, blogs, and social media platforms. - Collaborate with content creators, graphic designers, and video producers to align messaging with brand voice.

3.      Search Engine Optimization (SEO): - Optimize website content, structure, and metadata to improve organic search rankings. - Conduct keyword research and implement SEO best practices.

4.      Search Engine Marketing (SEM) and Paid Ads: - Manage paid ad campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and others. - Monitor ad budgets, analyze performance, and optimize for ROI.

5.      Social Media Management: - Develop and execute social media strategies to increase brand awareness and engagement. - Monitor trends and audience behavior on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

6.      Email Marketing: - Design and execute email marketing campaigns for lead nurturing, customer engagement, and retention. - Monitor email performance metrics (open rates, click-through rates, etc.) and optimize campaigns.

7.      Analytics and Reporting: - Track, measure, and report the performance of all digital marketing campaigns. - Use analytics tools like Google Analytics, SEMrush, and social media insights to make data-driven decisions.

8.      Team Collaboration: - Coordinate with sales, product, and other departments to align marketing efforts with business objectives. - Manage and guide junior marketers or freelancers, if applicable.

9.      Website and UX Optimization: - Collaborate with developers and designers to enhance website usability, speed, and mobile responsiveness. - A/B test landing pages and CTAs to improve conversion rates.

10.  Customer Engagement and Retention: - Develop strategies for engaging with and retaining customers through loyalty programs, surveys, and personalized experiences. - Monitor online reviews and reputation management.

11.  Staying Updated: - Keep up-to-date with the latest trends, tools, and best practices in digital marketing. - Experiment with emerging platforms and technologies to stay ahead of competitors.

12.  Budget Management: - Plan and manage the digital marketing budget efficiently. - Ensure cost-effective campaigns without compromising quality or results