Manager / Deputy Manager – Corporate Branding

Job Description

Title: Manager / Deputy Manager – Corporate Branding

Company Name: Akij Resources

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Cement Industry

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Cement Industry

• 8–10 years of experience in Brand Management / Corporate Branding

• Proven experience in: Corporate Brand Strategy, Brand Governance, Media & PR collaboration

• Experience in large corporate groups / conglomerates / MNCs will be highly preferred

1. Corporate Brand Strategy & Positioning

• Develop and implement a long-term Corporate Branding Strategy aligned with business vision

• Define and continuously refine the AKIJ Resource brand architecture and narrative

• Ensure clear differentiation of the corporate brand from SBU brands

2. Brand Governance & Consistency

• Act as the custodian of the corporate brand guidelines

• Ensure uniform brand identity across all SBUs, communications, and touchpoints

• Review and approve corporate-level branding materials

3. Corporate Communication & Visibility

• Lead corporate campaigns to enhance brand awareness nationwide and globally

• Oversee corporate storytelling, including company profile, AVs, and leadership messaging

• Manage presence across website, digital platforms, and corporate publications

4. Media, PR & Reputation Management

• Work closely with Media & PR team to strengthen corporate image

• Develop thought leadership positioning for leadership team

• Handle corporate reputation, crisis communication (if required)

5. Events, Sponsorships & Strategic Alliances

• Conceptualize and execute corporate-level events, sponsorships, and partnerships

• Represent corporate branding in national and international platforms

6. Internal Branding & Culture Building

• Drive internal brand engagement programs across SBUs

• Align employees with corporate vision, mission, and values

7. Cross-functional Coordination

• Work closely with:

  • Brand Custodians (SBUs)

  • Creative & Digital teams

  • OOH & Activation teams

  • Media & PR teams

• Ensure synergy between corporate branding and product branding