Job Description
Title: Manager - Brand and Marketing
Company Name: Karnaphuli Group
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ MBA & BBA Major in Marketing.
∎ Preferably from IBA (DU), IBA (JU), NSU, DU, BRAC, BUP, EWU, IUB etc.
∎ Applicants with relevant experience will get preference.
∎ Skills Required: Marketing
Experience Requirements:
∎ 5 to 8 year(s)
∎ The applicants should have experience in the following area(s):
Brand Promotion
∎ The applicants should have experience in the following business area(s):
Group of Companies, Fuel/Petroleum
Job Context:
∎ Looking for ADNOC/Lubricant Business in Bangladesh.
∎ ADNOC (Abu Dhabi National Oil Company) operate across the entire hydrocarbon/Lube value chain, through a network of fully integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide range of petrochemical products. For over 46 years, ADNOC have played an integral role in Abu Dhabi`s economic development, managing, producing and preserving the Emirate`s hydrocarbon/petroleum reserves on behalf of the Abu Dhabi Government.
Job Responsibilities:
∎ Making and implementing an annual marketing plan to achieve growth of market share.
∎ Research and determine product weaknesses and areas to be modified.
∎ Develop effective product positioning in the market.
∎ Launch and oversee advertising and media planning.
∎ Coordinate activities of specialists involved in the brand positioning of the products.
∎ Creative idea generating and presenting to the management.
∎ Brand Messaging elevator, speech, tagline, campaign, themes, proof, point etc.
∎ Identifying business opportunities in terms of market potential and latent consumer demand.
∎ Coordinating new product development as well as the extension of the existing product range.
∎ Planning and executing all the events of the company.
∎ Keep up to date with market trends and new developments utilizing information for business improvement.
∎ Observing market trends and activities of the competitor brands on various platforms.
∎ Visiting markets and consumer hubs to find out insights about purchase behavior.
∎ Participation in media planning to ensure alignment with a marketing objective.
∎ Involvement in regulatory matters in the relevant cases.
∎ Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
∎ Define product strategies and road maps.
∎ Develop sales tools and collaterals.
∎ Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
∎ Develop mid-term plan and financial analyses.
∎ Any other task assigned by management.
Additional Requirements:
∎ Age 30 to 35 years
∎ Both males and females are allowed to apply
∎ Proven ability to develop brand and marketing strategies and developing creative brief also production of communication materials.
∎ Should be capable of supporting the team in developing marketing plans and writing project proposal.
∎ Should have strong analytical skill and data driven thinking.
∎ Should have strong planning, development, communication (Oral & Written) skill and proficiency in MS suites.
∎ Must be a team player, open to feedback and sharing ideas.
∎ Good knowledge of Power point/ MS Excel must.
Salary: Tk. 75000 - 90000 (Monthly)
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance
∎ Festival Bonus: 2
∎ As per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Aug 2023
Company Information:
∎ 17 Aug 2023
∎ Karnaphuli Group
∎ Address : 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Business : Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.
Category: Marketing/Sales
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