Manager (Brand)
Job Description
Title: Manager (Brand)
Company Name: Akij Bakers Ltd.
Vacancy: Not specific
Job Location: Dhaka (Tejgaon Industrial Area)
Employment Status: Full-time
Educational Requirements:
∎ Masters degree in any discipline
∎ Training/Trade Course: branding
∎ Skills Required: Brand communication strategy, Brand Marketing, Brand Promotion and Development, Offline and Online Branding
Experience Requirements:
∎ At least 10 year(s)
∎ The applicants should have experience in the following area(s):
Brand Marketing, Brand Planning/ Development, Brand Promotion and Development, Promotion and Branding
∎ The applicants should have experience in the following business area(s):
Bakery (Cake, Biscuit, Bread), Manufacturing (FMCG)
Job Responsibilities:
∎ Collaborate with stakeholders and other key players to establish brand objectives and strategies.
∎ Conduct market research to understand markets and determine how to position the brand.
∎ Suggest and implement creative ideas for marketing operations.
∎ Assist in the development and optimization of marketing campaigns (product launching and promotion).
∎ Liaise with other departments such as sales, product development, and other teams.
∎ Evaluate competition, industry and market trends.
∎ Generate reports on brand performance, sales, and all marketing projects.
∎ Monitor and analyze market share trends, sales volumes, and competition.
∎ Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company's products and services.
∎ Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve.
∎ Developing brands from scratch and finding out competitive edges.
∎ Formulating competitive strategy and marketing mix to build up brand equity.
∎ Making and implementing an annual marketing plan to achieve growth of market share.
∎ Identifying business opportunities in terms of market potential and latent consumer demand.
∎ Coordinating new product development as well as the extension of the existing product range.
∎ Observing market trends and activities of the competitor brands on various platforms.
∎ Forecasting demand and consumption of assigned products and SKUs.
∎ Partaking in consumer and household research to understand usage and demand patterns.
∎ Participation in media planning to ensure alignment with a marketing objective.
∎ Involvement in regulatory matters in the relevant cases.
∎ Visiting markets and consumer hubs to find out insights about purchase behavior.
∎ Other operational tasks assigned by the supervisor and the management
Additional Requirements:
∎ Age at least 30 years
∎ Both males and females are allowed to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Mobile bill, Provident fund, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per Company Policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 22 Oct 2022
Company Information:
∎ 12 Oct 2022
∎ Akij Bakers Ltd.
∎ Address : Akij House, 198 Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka-1208.
∎ Web : www.akij.net
Category: Marketing/Sales
: Relevant industry experiences will be highly recommended.
Source: bdjobs.com
Deadline Expired on 22nd Oct 2022
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