Manager/ Assistant Manager- Brand
Job Description
Title: Manager/ Assistant Manager- Brand
Company Name: Bengal Polymer Wares Limited, a Company of Bengal Group of Industries
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Master's degree in any discipline.
∎ BBA/ MBA in Marketing will get preference.
Experience Requirements:
∎ 4 to 7 year(s)
Job Responsibilities:
∎ Analyze brand positioning and consumer insights.
∎ Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL) and (TTL)Through the line activities.
∎ Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
∎ Providing CLR (Competitors Landscape report) to management members on a monthly basis.
∎ Be creative and produce new ideas and concepts.
∎ Handle Special projects Product Development to produce the launch plan for the brand.
∎ Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
∎ Planning & implementation of different types of activation
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
∎ Organize and implement consumer and trade promotional activities.
∎ Maintaining knowledge of industry best practices and new technologies
∎ Develop annual plans and budgets for the brand.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS at all locations.
∎ Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
∎ Maintain strong relationships with internal and external customers including vendors, suppliers, dealers, and retailers.
∎ Must have vast knowledge in advertising and promoting the products and strengthen organization's brands by using Digital marketing. Social networking/ platform.
∎ Any other job assigns by the line manager from time to time.
Additional Requirements:
∎ Excellent objective-setting and analytical skills;
∎ Excellent communication and presentation skills;
∎ Excellent interpersonal skills;
Salary: Negotiable
Compensation & Other Benefits:
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Jun 2022
Company Information:
∎ 7 Jun 2022
∎ Bengal Polymer Wares Limited, a Company of Bengal Group of Industries
∎ Address : 75 Gulshan Avenue, Gulshan-1, Dhaka
∎ Web : www.bengalgroup.com
∎ Business : Manufacturing (FMCG)
Garmentsclose
Food (Packaged)/Beverage
Electronic Equipment/Home Appliances
Chemical Industries
Plastic/ Polymer Industry
Mobile Accessories
Cement
LPG Gas/Cylinder Gas
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 15th Jun 2022
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