Head of Sales and Marketing - Pre-Opening & Post Opening

Job Description

Title: Head of Sales and Marketing - Pre-Opening & Post Opening

Company Name: Quality Hospitality Limited (Q-HOTEL Dhaka)

Vacancy: --

Age: 40 to 50 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 10 to 15 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant

• Masters

Master’s degree in marketing, Business Administration or Related Field from a Recognized University.

• 10 to 15 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant

• Age 40 to 50 years
• Only Male

• 10-15 years’ working experience in hospitality industry, which includes minimum 5years as Head of Sales & Marketing / DOSM / DOS / ADOSM in an upper-upscale hotel.

• Working experience in International Hotel Brands in Dhaka market will be an addedadvantage.

• Must have excellent command om MS Office (Applications like Word, Excel, PowerPoint)Good knowledge of Hotel’s Property Management System (PMS)

• knowledge of Opera PMS preferred)Well Groomed, Organized, Focused and Pleasing Personality with Attention to details.

• Excellent communication skills in English (Both Written & Verbal)Strong Analytical, Negotiation and Strategic Planning Skills

• Deep understanding of the local market and culture, digital marketing, and industry trends

• Ability to meet deadlines and targets, and available as per the business requirement ofthe hotel.

• Availability on call, asper the business demands and as requested by the management.

• Result oriented, hands-on approach, ability to lead and mentor a team

INDICATORS OF SUCCESS

• Achievement of Total Revenue and Market Share Goals (Room Revenue, F&B Revenueand Other Revenue)

• Developing the Marketing and Business Plan

• Build strong working relationships with Bookers, Corporate Accounts, Travel Agents,Tour Operators, Airlines etc.

• Build strong working relationships with media.

• Recruitment of New Accounts and Retention of Existing Accounts.

• Implement Sales & Marketing Strategies§ Ensure maintaining Baseline Occupancy andADR.

• Increase Room Revenue, ADR, REVPAR, GOP, NOP, F&B Revenue, Conference &Banqueting Revenue

• Ensuring Guest Satisfaction Index.

• Compliance with Hotel SOP’s and Standards

• Employee Training

Responsibilities & Context

The incumbent is responsible for developing and executing sales and marketing strategies for the hotel, whilst the primary objective is to drive and increase the ADR, Rooms occupancy, RevPAR, Conference & Banqueting Revenue, F&B Revenue, and other Revenue Generators.

Responsibilities

• Recruit departmental S&M employees, Conduct Daily, Weekly, Monthly briefings &meetings and trainings

• Ensure the team is well groomed and equipped with the sales materials

• Meeting with the GM daily and attend the debriefing for the day’s activities and updates

• Attend the Weekly owners/Directors Revenue Meetings

• Work closely with the GM, Other Department Heads, Revenue/Reservation Manager to ensure alignment between pricing, occupancy, and promotional activities

• Build relationships with Key Corporate Clients, Airlines, Government Bodies, UN Agencies, Diplomatic Missions, Travel Agents, and Other Partners to establish a strong client base

• Conduct Sales calls at Client Premises

• Analyze Competitive Set Hotels business performance / productivity and submit the Weekly Report to GM and Owners

• Respond to all the Reservation/Booking queries as per Hotel’s Sales & Marketing SOP

• Ensure all the Quotes and Contracts are shared with the respective Clients and other related departments with no delay, and the copies are scanned and filed/saved

• Ensure the Credit Approvals are signed and agreed upon by the General Manager and Financial Controller. Ensure large credits to be approved by the Owners

• Reposition the Hotel’s ADR asper the market dynamics and dynamic pricing to be established as per market demand

• Maintain or increase the ADR through strategic sales initiatives and any rates to begiven below the set ADR must be in liaison with the General Manager and Owners

• To be updated with the exhibitions, events, tradeshows, international delegates visits to the city and country

• Create and execute the pre-opening Sales and Marketing plan, including revenue targets and promotional strategies

• Analyze competitor activity, identify market trends and position the brand to target the audience

• In liaison with the Digital Marketing Company and Marketing Communication Manager, manage social media, Hotel’s Website Management, Content Management, Digital Campaigns and PR to generate awareness

• Guide the Revenue Manager/Reservation Manager to maintain Dynamic Pricing based on Demand Analysis and Seasonality

• Extending direct assistance to the Finance Department where necessary, especially in the events related to the credit collections

• Actively secure, negotiate and establish the initial bookings for Rooms, Events, F&B and other services

• Collaborate with the Senior Management and Owners to set up Sales Reporting Systems, Budget Preparation, and Collateral Materials

• Ensure Client Database and Guest Database is updated in OPERA PMS

• Ensure Weekly sales Reports are updated in the OPERA PMS.

• Weekly Sales Call Planning to be submitted to GM with a copy to the Owners

• Able to ensure the Sales & Marketing Team maintains the follow-up calendar / schedule and the follow-ups are carried out diligently

• Directly involved in the Monthly P&L Preparation, present Monthly Revenue Performance with Budget and Same Period Last Year. Submit Revenue Variance Analysis to GM and present it to the Managing Director of the owning company

• Submit and Present Quarterly Revenue Performance to Group Chairman, Group Vice Chairman, QHL MD and QHL FD

• Lead, mentor, and set targets for the sales team, conducting weekly and monthly performance reviews

• Share the Monthly Sales Targets with the Sales Team and Performance Report to be submitted to Hotel GM, MD QHL and FD QHL at the end of every month

• Actively seek out new promotional opportunities through events, showcases, online activity and social media as well as maintaining existing/return business

• Participate on behalf of the hotel in exhibitions, trade shows and events both local and international where applicable

• Communicate and seek prior approval from the GM, in the event of any commissionable Third-Party booking inquiries. Third Party Commissions must be approved by the Owners in writing well in advance

• Ensure Banquet Event Orders (BEO) are circulated to the respective departments well in advance

• Ensure Property Visit by the key personnel of target customer group

• Conduct pre-meetings with Kitchen, F&B Services, Banquet Operations, and Engineering and communicate the agendas of any conference and banqueting events

• Work with other hotel departments to ensure seamless operations and a positive guest experience that supports sales efforts

• Able to register and submit the relevant RFP and RFQ on a timely manner

• Coordinate and manage all VIP Guests, Key Accounts, Special Events involving all the relevant departments

• Ensure that the Event Handling Salesperson is physically present during Conferences, Banquet Events and Special Events

• Supervise the Sales & Marketing Team to ensure the team members are active on sales calls daily during business hours and administrative tasks are carried out after business hours

• Able to ensure the vital information or data of the hotel is restricted within the hotel only

• Administer hotel exposure events, travel and tradeshows and awards registrations in liaison with the GM and with approval from Owners

• Capable of achieving Financial Objectives of the hotel. Knowledge of accurate fore casting and trend analysis of hotel business in Dhaka market

• Communicate job expectations and performance review with the team by planning, monitoring, and reviewing contributions by each team member

• Any other tasks assigned as and when required by the management

• Analyze sales and market statistics to determine profitability of sold business and opportunities within the market

• Maximize productivity by coaching sales team on “Winning Edge” sales techniques and ensuring that sold business is aligned with the hotel’s yield management strategies

• Gratuity,Insurance
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Full Time Transport Facility

• Fuel Cost Allowance per month.

• Medical: At Actual.

• Duty Meals + Breaks at Employee Dining.

• Hotel Uniform with Laundry.

• Cellphone Set with monthly bill celling.

• Other Benefits as per company policy.