Job Description
Title: Head of Promotion
Company Name: SAIC GROUP
Vacancy: 1
Age: 35 to 45 years
Location: Dhaka (Mirpur 14)
Salary: Negotiable
Experience:
∎ 10 to 18 years
∎ The applicants should have experience in the following business area(s):University, Advertising Agency, Multinational Companies, Market Research Firms
Published: 30 Jun 2025
Education:
∎ Bachelor of Business Administration (BBA), Master of Business Administration (MBA)
Requirements:
Additional Requirements:
∎ Age 35 to 45 years
∎ Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
∎ Previous experience in a leadership or management role, overseeing promotional campaigns and teams.
∎ Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
∎ Previous experience in a leadership or management role, overseeing promotional campaigns and teams.
Responsibilities & Context:
∎ Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
∎ Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
∎ Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
∎ Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
∎ Create compelling messaging and promotional materials that highlight the institute's strengths, academic programs, facilities, and student achievements.
∎ Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
∎ Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
∎ Ensure consistent branding and messaging across all promotional materials and communication channels.
∎ Uphold the institute's reputation and values through ethical and responsible promotion practices.
∎ Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
∎ Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
∎ Organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
∎ Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
∎ Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.
∎ SAIC Group is seeking a dynamic Head of Promotion to drive strategic promotional campaigns aimed at enhancing the visibility, reputation, and enrollment of our educational institutions and programs throughout Bangladesh. With a dedicated team of nearly one thousand administrative and academic staff, and a student body of approximately 15,000, the Head of Promotion plays a pivotal role in driving business development strategies aligned with SAIC Group's objectives.
∎ Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
∎ Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
∎ Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
∎ Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
∎ Create compelling messaging and promotional materials that highlight the institute's strengths, academic programs, facilities, and student achievements.
∎ Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
∎ Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
∎ Ensure consistent branding and messaging across all promotional materials and communication channels.
∎ Uphold the institute's reputation and values through ethical and responsible promotion practices.
∎ Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
∎ Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
∎ Organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
∎ Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
∎ Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.
Workplace:
∎ Work at office
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka (Mirpur 14)
Company Information:
∎ SAIC GROUP
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216
∎ https://saicgroup.org
∎ About Saic Group:
Established in 2002, Saic Group is the largest Technical and Medical Health Allied Group in the country, bridging Technical and Medical Education to ensure quality learning and practical education. Serving as the nation`s premier educational institution, Saic Group is dedicated to cultivating global citizens and future leaders. Our extensive network includes a Medical Bachelor Degree College (Under Dhaka University) in Dhaka, an Agricultural College (Under Rajshahi University) in Dinajpur, and four B.Sc. Nursing Colleges in Dhaka, Bogura, Jamalpur, and Dinajpur. Additionally, we operate five Polytechnic Institutes, one Marine Institute, six Nursing Institutes, one Nursing College, six Diploma Medical Institutes, six Institutes of Health and Technology, six Medical Assistant Training Schools (MATS) under Dhaka University, one B.Sc. Medical Institute in Dhaka under the National University, and six Teachers Training Colleges. Saic Group also encompasses Saic General Hospital, a seventy-seated specialized hospital in Bogura, and a Digital Diagnostic Lab in Dhaka. With nearly one thousand dedicated administrative and academic staff members, we currently serve approximately fifteen thousand students across our various institutions, striving to provide exceptional education and healthcare services to our community. Join us in shaping the future of education and healthcare in Bangladesh.
Address::
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216
∎ https://saicgroup.org
∎ About Saic Group:Established in 2002, Saic Group is the largest Technical and Medical Health Allied Group in the country, bridging Technical and Medical Education to ensure quality learning and practical education. Serving as the nation`s premier educational institution, Saic Group is dedicated to cultivating global citizens and future leaders. Our extensive network includes a Medical Bachelor Degree College (Under Dhaka University) in Dhaka, an Agricultural College (Under Rajshahi University) in Dinajpur, and four B.Sc. Nursing Colleges in Dhaka, Bogura, Jamalpur, and Dinajpur. Additionally, we operate five Polytechnic Institutes, one Marine Institute, six Nursing Institutes, one Nursing College, six Diploma Medical Institutes, six Institutes of Health and Technology, six Medical Assistant Training Schools (MATS) under Dhaka University, one B.Sc. Medical Institute in Dhaka under the National University, and six Teachers Training Colleges. Saic Group also encompasses Saic General Hospital, a seventy-seated specialized hospital in Bogura, and a Digital Diagnostic Lab in Dhaka. With nearly one thousand dedicated administrative and academic staff members, we currently serve approximately fifteen thousand students across our various institutions, striving to provide exceptional education and healthcare services to our community. Join us in shaping the future of education and healthcare in Bangladesh.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 17 Jul 2025
Category: Marketing/Sales
