Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Shekhabo Ltd

Vacancy: 1

Age: 25 to 40 years

Job Location: Dhaka, Dhaka (DOHS Mohakhali, Mohakhali)

Salary: Tk. 50000 - 80000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• Bachelor of Science (BSc)

• 2 to 5 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Age 25 to 40 years

About the Role

Shekhabo.com is seeking a Head of Marketing to take full ownership of the company’s marketing strategy and execution. This is a leadership role, not a coordination role. The Marketing Head will be responsible for building demand, driving growth, and shaping brand positioning across Bangladesh’s EdTech market.

Candidates with 2–4 years of experience in the EdTech industry will be given strong priority. As an early employee, this role comes with significant influence, visibility, and long-term growth opportunities within the organization.

Core Responsibilities

Marketing Leadership & Strategy

• Own and execute the end-to-end marketing strategy (performance, content, brand, growth).

• Define target segments (students, parents, professionals) and positioning for each product line.

• Set quarterly and annual growth goals aligned with business objectives.

Performance & Revenue Growth

• Lead paid marketing across Facebook, Google, and other relevant platforms.

• Optimize funnels from awareness to enrollment and retention.

• Track and manage CAC, LTV, conversion rates, and ROI.

Brand & Content Direction

• Oversee messaging, storytelling, and brand consistency across all channels.

• Guide content strategy for social media, campaigns, landing pages, and partnerships.

• Build trust and credibility in a highly competitive EdTech market.

Team & Cross-Functional Ownership

• Lead and mentor the marketing team (digital, content, design, growth).

• Work closely with product, research, and leadership teams to align learner insights with marketing execution.

• Establish processes, reporting structures, and performance standards.

Required Experience & Skills

Must Have

• 2–4 years of experience in marketing, with EdTech industry experience strongly preferred

• Proven leadership in digital/performance marketing

• Strong understanding of Bangladesh’s education market and learner behavior

• Data-driven mindset with hands-on campaign ownership experience

Leadership & Strategic Skills

• Ability to think at both strategy and execution levels

• Strong decision-making and prioritization skills

• Experience managing budgets, teams, and performance metrics

Nice to Have

• Experience scaling early-stage or fast-growing EdTech products

• Background in growth marketing or product-led growth

• Familiarity with CRM, marketing automation, or analytics tools

Early Employee Advantages

• High ownership and decision-making authority

• Direct influence on company growth and direction

• Clear path to senior leadership as the company scales

• Long-term career and incentive growth potential