Head of Marketing & Sales

Job Description

Title: Head of Marketing & Sales

Company Name: Essex School of Business Limited

Vacancy: 1

Age: 25 to 45 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): College, Training Institutes

Published: 2026-05-05

Application Deadline: 2026-05-14

Education:

• Bachelor/Honors

Requirements:

• At least 3 years
• The applicants should have experience in the following business area(s): College, Training Institutes

Skills Required: Analytical Skill,Budget Management,Communication and interpersonal skill,Digital Marketing (Social Media Marketing),Fluent in English,Good Coversation Skill,Partnership Management,Reporting and Documentation,Zoho CRM

Additional Requirements:

• Age 25 to 45 years

Essential Skills & Requirements

• Strong strategic planning and execution capability

• Proven ability to lead high-performing marketing and sales teams

• Demonstrated success in achieving enrolment or revenue growth targets

• Expertise in digital marketing, branding, and multi-channel campaigns

• Strong understanding of student recruitment pipelines and conversion strategies

• Excellent stakeholder management and partnership development skills

• Advanced analytical and reporting skills

• Strong financial and budget management capability

• Proficiency in CRM systems and marketing automation tools

• Excellent written and verbal communication skills

Responsibilities & Context:

Job Purpose

The Head of Marketing & Sales will lead the strategic growth of student recruitment, brand positioning, and revenue generation initiatives. This role is responsible for developing and executing integrated marketing and sales strategies that strengthen the institution’s market presence, expand partnerships, and drive sustainable enrolment growth across all programmes.

Key Roles & Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing and sales strategies aligned with institutional goals

• Lead annual student recruitment planning, forecasting, and target setting

• Identify new market opportunities, partnerships, and growth channels (local and international)

• Provide strategic direction on brand positioning and competitive differentiation

Marketing Management

• Oversee all online and offline marketing campaigns, including digital, social media, events, PR, and advertising

• Lead brand development initiatives to enhance visibility and reputation

• Manage content strategy across website, promotional materials, and communications

• Monitor marketing performance metrics and optimise campaigns for ROI

Sales & Student Recruitment

• Lead student recruitment initiatives to achieve enrolment targets

• Develop conversion strategies across the admissions funnel

• Build relationships with agents, partners, and institutional networks

• Oversee outreach activities including fairs, school visits, webinars, and open days

 

Team Leadership & Management

• Lead, mentor, and manage the marketing and admissions teams

• Set performance KPIs and ensure accountability across functions

• Foster a results-driven and collaborative team culture

• Coordinate cross-departmentally with Academic, Admissions, and Operations teams

Data, Reporting & Budgeting

• Manage marketing and sales budgets effectively

• Analyse recruitment data, market trends, and competitor activity

• Prepare performance reports for senior leadership

• Use CRM and analytics tools to drive evidence-based decisions

Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Education/Training