Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Fish Vally

Vacancy: --

Age: Na

Job Location: Dhaka (Jatrabari)

Salary: Tk. 30000 - 40000 (Monthly)

Experience: --

Published: 2026-02-14

Application Deadline: 2026-02-24

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Fish Vally is one of Bangladesh’s fastest-growing fresh fish e-commerce brands, delivering naturally sourced fish directly from fishermen to customers’ homes. As we continue to scale our operations and target aggressive growth, we are looking for a highly strategic and result-driven Head of Marketing to lead our marketing division and transform it into a powerful revenue engine.

Key Responsibilities:

• Develop and execute a full-funnel marketing strategy focused on revenue growth.

• Plan and manage high-performing digital campaigns (Facebook, Instagram, Google, and other relevant platforms).

• Lead the performance marketing team to achieve monthly sales targets.

• Control Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).

• Build strong customer retention and repeat purchase strategies.

• Analyze data, customer behavior, and campaign performance to make informed decisions.

• Collaborate with content, creative, and operations teams to ensure brand consistency and conversion-focused communication.

• Allocate and optimize marketing budgets for maximum profitability.

Requirements:

• Proven experience in performance marketing and digital growth.

• Strong analytical mindset with the ability to make data-driven decisions.

• Leadership experience managing marketing teams.

• Experience in e-commerce or fast-scaling consumer brands will be highly preferred.

• Ability to work in a target-driven, fast-paced environment.

Compensation & Benefits:

• Performance-based bonuses tied to revenue growth

• Career growth opportunity in a rapidly expanding company

• Direct involvement in strategic business decisions

If you are passionate about building brands, scaling revenue, and leading high-impact campaigns, we would love to hear from you.