Head of Marketing (Cosmetics)

Job Description

Title: Head of Marketing (Cosmetics)

Company Name: Hamdard Laboratories (Waqf) Bangladesh

Vacancy: 1

Age: Na

Job Location: Narayanganj (Sonargaon)

Salary: Negotiable

Experience:

• At least 10 years

• Bachelor’s or Master’s degree in Marketing, Business Administration, Business Communication, Management, Economics or a relevant subject from any reputed university.

• At least 10 years

• Should have minimum 10 years of experience in cosmetics products marketing in any reputed company. Experienced in the marketing of cosmetics, food items, spice & water may be given preference.

• Conceptualizing and implementing the marketing strategy & plan in alignment with business objectives.

• Designing, planning, and executing effective marketing campaigns in line with the marketing strategy, and establishing metrics to measure campaign effectiveness and ROI.

• Leading the overall brand`s financial planning, developing plans and forecasts that drive growth and achieve profit objectives for the brand.

• Sourcing and managing agencies for key marketing functions, such as PR, advertising, media, social, and digital, to leverage specialized expertise and amplify marketing efforts.

• Creating content strategies based on business objectives, category focus, and audience segments across all marketing channels, including online, offline, and social platforms.

• Building a high-performing marketing team and ensuring effective coordination with other departments to align marketing efforts with overall business activities.

• Managing and reviewing the marketing budget to allocate resources effectively and ensure optimal ROI on marketing investments.

• Staying updated on market trends and competitor strategies, conducting market research, and gathering insights to inform marketing decisions and stay ahead in the industry.

• Should have skills in preparing and presenting reports of ongoing activities and future business planning (including audio-visual presentation).

• Any other tasks assigned by the higher authority from time to time.