Head of Marketing & Communication
Job Description
Title: Head of Marketing & Communication
Company Name: A Fast Growing Company in Bangladesh
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Masters/ MBA or any other relevant post graduate qualification from a reputed institute
Experience Requirements:
∎ 10 to 15 year(s)
Job Responsibilities:
∎ To Develop Marketing Strategy along with corporate aim and vision.
∎ To understand the company vision and to lead internal and external communication strategy for creating positive market impact.
∎ To generate ideas for company branding to enhance the value proposition of the company
∎ To lead the development and implementation of digital marketing strategies
∎ To lead the development of product specific brand strategies.
∎ To maintain liaison with communication stakeholders along with newspapers, televisions and Advertising agencies.
∎ To lead the market analysis and market research for measuring customer satisfaction and product demand.
∎ To suggest new product aligned with the customer needs.
∎ Leading and authenticating yearly budget for the marketing activities.
∎ Leading digital marketing activities using official social media.
∎ Concept development for digital platform.
∎ Leading the online activities to improve the visibility of the GLIL digital platforms (branding).
∎ Ensure strategic brand management.
∎ Ensure the presence of Guardian to the maximum extents.
∎ Implementation of branding guidelines at all the activities of Guardian Life Insurance Ltd.
∎ Managing the development of brand stories for specific products & services.
∎ Managing and the activation campaigns, fairs, seminars, conferences etc. at regular intervals.
∎ Managing the before and after activation plan with budget and effectiveness.
∎ Developing effective communication and liaison with vendors, designers, journalist and media buying agencies.
∎ Designing effective communication strategies and liaisons with corporate clients, customers and other stakeholders.
∎ Leading marketing research as per the requirements.
∎ Guiding innovative ideas for marketing and product development.
∎ Leading research on Content development.
∎ Leading marketing programs & Campaign in a very short term notice.
∎ Capacity to work in a very high pressure.
∎ Ability to manage any sorts of marketing & communication crisis.
Additional Requirements:
∎ Age at least 40 years
∎ Highest standard of integrity, humility and ethics.
∎ Leadership with a wide perspective right from strategy to operations.
∎ Result orientation and proven execution capability.
∎ Excellent communication skills.
∎ Ability to guide and coach across levels in the line teams.
∎ Ability to take the teams along and provide them encouragement, direction and course correction inputs at all times.
Salary: Negotiable
Compensation & Other Benefits:
∎ Medical allowance, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 1 May 2023
Company Information:
∎ 9 Apr 2023
∎ A Fast Growing Company in Bangladesh
Category: Bank/Non-Bank Fin. Institution
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