Head of Marketing and Merchandising

Job Description

Title: Head of Marketing and Merchandising

Company Name: Sewtech Fashions Limited

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 15 to 18 years
• The applicants should have experience in the following business area(s): Garments

• Masters in any discipline from any reputed university.

• 15 to 18 years
• The applicants should have experience in the following business area(s): Garments

• Experience in Garments Marketing and Merchandising.

• Strong understanding of retail and consumer trends.

• Proficiency in data analysis and using analytics tools.

• Excellent communication and negotiation skills.

• Leadership abilities with a track record of leading successful merchandising initiatives.

• Attention to detail and a proactive approach to problem-solving.

• Develop and implement marketing strategies aligned with business goals.

• Conduct market research to identify trends, customer needs, and competitor activities.

• Build and enhance the brand’s presence in domestic and international markets.

• Oversee the creation of marketing materials and campaigns to support brand initiatives.

• Cultivate relationships with key buyers and clients.

• Leverage digital platforms for targeted marketing and advertising campaigns.

• Analyze data from campaigns to measure ROI and improve effectiveness.

• Identify potential markets and clients for business growth.

• Represent the company at trade fairs, exhibitions, and buyer-seller meetings.

• Work closely with design teams to align products with market demand and trends.

• Ensure timely development of samples to meet client expectations.

• Oversee the entire merchandising process, from order placement to delivery.

• Ensure that quality, timelines, and cost objectives are met.

• Manage relationships with suppliers to ensure the availability of raw materials and trims.

• Negotiate pricing and delivery schedules with vendors.

• Develop cost sheets and price negotiations with buyers to ensure profitability.

• Monitor production costs and maintain competitive pricing strategies.

• Any other task assigned by the management.