Head of Marketing and Communications

Job Description

Title: Head of Marketing and Communications

Company Name: Bangladesh Association of Software & Information Services (BASIS)

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master's degree from a reputed University in Marketing, Business Administration, Communications

Experience Requirements:
∎ Na

Job Responsibilities:
∎ The purpose of this job is to be the lead for strategic communications and marketing for the BASIS Member Companies and ICT Industry as well in Bangladesh to promote the ICT Industry as a first-class destination for the Local Market and International Market as an export superpower as well as enhancing the reputation of BASIS as a source of expertise, influence, impact and reach.
∎ This is an exciting leadership opportunity for a confident, motivated and experienced professional. This is both a strategic and hands on role where you will utilize a range of channels including digital, social, direct marketing, experiential, media and PR. You need to have a strong marketing and communications background and be responsible for managing activities. You will require high level project management skills as well as the ability to work well with external stakeholders.
∎ To manage the brand to ensure consistent communication of the organization’s mission and values across all channels and to ensure that the integrity of the brand is maintained and promoted at all times.
∎ To develop and oversee the delivery of the corporate communications strategy to build the organization’s brand and reputation, including writing and editing effective copy.
∎ To develop a strategy to maximize relationships with Members, Sponsors, Stakeholders and intermediaries.
∎ To establish strong, productive and collaborative working relationships with internal trade and investment teams.
∎ To create and manage all marketing materials including digital marketing and collateral in line with brand direction.
∎ To provide a new structure and framework in terms of branding and marketing from which the team can develop marketing activity to support the organization’s activities, including market research, and advertising.
∎ To set the direction for and manage small communications, marketing and events team including Communications Officer and Marketing & Events Manager, ensuring quality and timely output.
∎ To establish good media relationships, identify publicity opportunities and pitch stories to deliver key BASIS messages and support campaigns led by trade and investment teams.
∎ To manage internal communications as spokesperson and ambassador for the organization and monitor the effectiveness of all marketing communications activity.
∎ To track the effectiveness of various campaigns and course corrections as required and lead the planning and implementation of PR and take initiatives related to the brand.

Additional Requirements:
∎ Work experience as Head of Marketing or at least 5 years of work experience in budget management skills and strategic marketing/communications;
∎ Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel;
∎ Strong knowledge of content development and a strong network of PR and media contacts would be highly advantageous;
∎ Have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously;
∎ Excellent and exceptional verbal & written communication skills and ability to influence senior leaders and stakeholders, as well as work collaboratively across peer networks;
∎ Ability to manage a number of different projects and deliver them all on time.
∎ Collaboration, diversity and teamwork underpin everything we do here at BASIS. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our goals. Come bring your difference!

Salary: Negotiable

Compensation & Other Benefits:
∎ As per company policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 30 Jun 2022

Company Information:
∎ 21 Jun 2022
∎ Bangladesh Association of Software & Information Services (BASIS)
∎ Address : BDBL Bhaban (5th Floor-West), 12 Kawran Bazar, Dhaka-1215
∎ Web : www.basis.org.bd

Category: Marketing/Sales

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