Head of Consumer & Market Insights

Job Description

Title: Head of Consumer & Market Insights

Company Name: A Large Group of Company

Vacancy: 01

Age: At least 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Group of Companies

• Bachelor of Business Administration (BBA) in Marketing, Business Administration, Economics, Statistics, Social Science
• Master of Business Administration (MBA) in Marketing, Business Administration, Economics, Statistics, Social Science

• At least 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Group of Companies

• Age At least 38 years

• Passionate about consumer research, analytics, and human behavior, with a strong desire to build winning brands.

• Strong analytical mindset with the ability to translate complex data into actionable business strategies.

• Deep expertise in qualitative and quantitative research methodologies, analytics, and applying the right research solutions across the brand lifecycle.

• Ability to connect consumer insights with business strategy to drive growth and solve complex business challenges.

• Skilled at uncovering deep consumer insights and communicating them through compelling, business-focused narratives.

• Passion for leveraging digital technologies, advanced analytics, and AI to enhance research quality, speed, and impact.

• Strong understanding of data governance, ethical research practices, data security, and regulatory compliance.

• Proven ability to lead high-performing teams, manage research programs, and influence senior stakeholders across functions.

• Drives operational excellence through process optimization and cross-functional integration.

• Understands end-to-end business value chains and their commercial interdependencies.

• Thrives in ambiguity, embraces change, and takes ownership of complex business challenges.

• Delivers high-impact results with speed, discipline, and a strong bias for action.

• High levels of energy, agility, resilience, and physical stamina to effectively lead in a fast-paced, dynamic business environment.

• Naturally curious

• Passionate about consumers

• Proactive and self-driven

• Confident yet humble

• Collaborative and influential

• Resilient and adaptable

• Entrepreneurial mindset

• Positive and growth-oriented

• A genuine "storyteller"

• Lead the design and execution of consumer, shopper, and market research studies.

• Develop deep understanding of consumer behavior, motivations, and purchase journeys across key categories.

• Translate research findings into clear, actionable insights for business teams.

• Provide insight-driven recommendations to support brand strategy, innovation, and communication development.

• Partner with Brand and Marketing teams to guide product development and positioning through consumer understanding.

• Support category growth strategies through market analysis and trend identification.

• Manage both qualitative and quantitative research projects including concept testing, product testing, U&A studies, brand health tracking, positioning strategy, segmentation studies etc.

• Integrate multiple data sources (consumer research, audit results, sales data, digital analytics and related all others) to develop holistic insights.

• Ensure research methodologies and analysis meet global best practices.

• Monitor emerging consumer trends, cultural shifts, and category dynamics relevant to the Consumer Brands portfolio.

• Provide periodic insight reports to leadership highlighting opportunities and risks.

• Partner seamlessly with cross-functional leadership across Marketing, Sales, Trade Marketing, Supply Chain, and related others to integrate insights into core business strategies.

• Present research findings and strategic recommendations to senior leadership through clear, high-impact, and persuasive presentations that drive business decisions.

• Proactively cultivate and manage relationships with external research agencies, data partners and consultancies.

• Oversee end-to-end research execution to ensure high standards of methodological rigor, data accuracy, and adherence to project specifications.

• Negotiate commercial terms, manage agency budgets for optimal ROI, and enforce strict project timelines to guarantee the on-time delivery of actionable insights.

• Build and develop a high-performing insights team a culture of curiosity.

• Build advanced consumer intelligence capabilities through digital research, AI-enabled analytics and continuous consumer listening.

• Provident fund,Medical allowance,Mobile bill,Gratuity,Profit share
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2