Head of Communications & Branding

Job Description

Title: Head of Communications & Branding

Company Name: A Leading Private Commercial Bank

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Should have MBA/ post-graduate in Marketing, Branding, Business or Journalism & Mass Communications

Experience Requirements:
∎ At least 10 year(s)

Job Responsibilities:
∎ Develop and implement Communication & Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
∎ Planning, designing and execution of all communications and media actions on all channels, including online and social media for both Corporate and Products
∎ Maintaining strong rapport with Mass Media (Newspaper, Magazines, Television, Website, etc.)
∎ Publishing of Press Release in different newspaper (both national and regional) and arrange to telecast event footages in TV Channels
∎ Organizing events of the Bank such as AGM, Managers' Conference, Town Hall Meeting, Branch Opening, CSR Events, Sponsorship Events, etc. and maintaining event photograph/video archive
∎ Creating and managing promotional collateral to establish and maintain product branding
∎ Preparing and Implementing Budgets for advertising and promotional items (both Annual and Project Basis)
∎ Regular maintenance of Beautification Projects, Signage and Structures such as billboards/unipoles/road sign, etc.
∎ Supervise the production along with the process of Annual Report, Calendar, Greetings Card and any other Ad-hoc production requirements of the Bank
∎ Placement of CSR Proposals to the Management/Executive Committee/Board of Directors

Additional Requirements:
∎ Minimum 10 years of work experience in Communications/Branding/Public relation or similar role, having 3 years in leadership position of the department
∎ Must have a hands on attitude, and be analytical and ambitious
∎ Must have strong communication skills and good relationships with media and external contacts
∎ A highly creative, knowledgeable and tech-savvy individual

Application Deadline: 12 Sep 2020

Company Information:
∎ 27 Aug 2020
∎ A Leading Private Commercial Bank

Category: Bank/Non-Bank Fin. Institution