General Manager (GM) - Marketing

Job Description

Title: General Manager (GM) - Marketing

Company Name: 100% Export-Oriented Knit Composite Garments (Green Project)

Vacancy: --

Age: At least 22 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 12 to 15 years

• Bachelor’s or Master’s degree in Business Administration, Marketing, Textile Engineering or a relevant discipline.
• MBA in Marketing will be an added advantage.

• 12 to 15 years

• Age At least 22 years

Experience Requirements

• Minimum 12–15 years of experience in the garments industry, particularly in marketing, merchandising, and business development.
• At least 5 years in a senior management or leadership position.
• Proven experience in buyer development, order procurement, and international market expansion in the knit garments sector.

Additional Requirements

• Strong professional connections with international buyers, buying houses and sourcing offices.
• Excellent communication, negotiation, leadership and team management skills.
• In-depth knowledge of knit garments, costing, pricing, production processes and export procedures.
• Ability to develop new business opportunities and achieve organizational targets.
• Proficiency in English and strong analytical and decision-making skills.

100% Export-Oriented Knit Composite Garments (Green Project)

Job Responsibilities

The General Manager – Marketing will be responsible for developing and executing the company’s marketing and business development strategy, acquiring new international buyers, strengthening existing buyer relationships, securing profitable export orders, and achieving the company’s sales and business growth objectives.

Buyer Development & Relationship Management 

• Identify, approach, and develop relationships with international buyers, buying houses, sourcing offices, and brands.
• Develop new business opportunities and expand order volumes from existing buyers.
• Build and maintain a structured buyer pipeline categorized by market, country, product category, potential volume, and business stage.
• Arrange buyer meetings, factory visits, product presentations, and business development meetings.
• Maintain strong, professional relationships with key decision-makers and sourcing teams.

Order & Business Development

• Develop knitwear business for T-shirt, polo, tank top, sweatshirt, hoodie, leggings, pajama, kids wear, etc.
• Negotiate FOB/CM prices, MOQ, lead time, payment terms, and order quantities.
• Handle business inquiries from initial contact through quotation, negotiation, order confirmation, and handover to merchandising.
• Convert inquiries and quotations into confirmed orders.
• Monitor order booking against monthly, quarterly, and annual sales targets.
• Develop strategies to maximize factory capacity utilization through a balanced and profitable order mix.

Product & Price Development

• Review buyer tech packs, specifications, samples, fabric composition, GSM, wash requirements, trims, construction, and other product requirements.
• Coordinate with Merchandising, IE, Planning, Production, Fabric, Dyeing, Washing, Printing, and Embroidery teams to develop competitive quotations.
• Analyze fabric, trims, dyeing, washing, printing, embroidery, CM, and other relevant costs before submitting quotations.
• Ensure quotations are commercially competitive while maintaining the required contribution margin.
• Develop and maintain a comprehensive buyer-wise and product-wise price database.

Market Intelligence & Business Expansion

• Monitor international knitwear market trends, buyer requirements, competitor pricing, product trends, and sourcing movements.
• Identify and develop business opportunities in key export markets, including the EU, UK, USA, Canada, Australia, and other potential sourcing destinations.
• Monitor changes in buyer sourcing strategies, country allocation, product preferences, compliance requirements, and purchasing behavior.
• Identify new product categories and market segments aligned with the factory’s capabilities.

Marketing Strategy & Sales Target Management

• Prepare and implement monthly, quarterly, and annual marketing and business development plans.
• Establish targets for order quantity, FOB value, buyer acquisition, sales revenue, and contribution margin.
• Develop buyer acquisition and market expansion strategies in line with the company’s overall business objectives.
• Review actual business performance against targets and implement corrective actions where required.
• Prepare regular management reports covering buyer pipeline, inquiries, quotations, order booking, sales performance, and future business prospects.

Attractive salary package, negotiable based on experience and qualifications. Festival bonuses and other benefits as per company policy.