General Manager - Brand Marketing & Communication

Job Description

Title: General Manager - Brand Marketing & Communication

Company Name: Jamuna Future Park Ltd.

Vacancy: --

Age: At least 36 years

Job Location: Dhaka

Salary: --

Experience:

• At least 17 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Amusement Park, Shopping mall

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• At least 17 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Amusement Park, Shopping mall

• Age At least 36 years

Key Responsibilities

• Develop and execute the overall Brand Marketing & Communication strategy for Jamuna Future Park in line with business and commercial objectives.

• Lead strategies to increase mall footfall, customer engagement, repeat visits, and overall brand value.

• Develop annual marketing plans, promotional calendars, campaign strategies, and marketing budgets.

• Lead large-scale 360° marketing campaigns across ATL, BTL, digital, social media, outdoor, print, TV, radio, PR, and other relevant channels.

• Plan and execute major Eid, Puja, New Year, seasonal, festive, shopping, lifestyle, and promotional campaigns.

• Develop innovative customer acquisition, engagement, loyalty, and retention initiatives.

• Strengthen Jamuna Future Park's positioning as a leading shopping, lifestyle, entertainment, dining, and family destination.

• Oversee all brand communication, creative campaigns, advertising materials, content, and promotional communications.

• Ensure consistency of the Jamuna Future Park brand identity, messaging, visual communication, and customer-facing materials.

• Lead media relations, PR, press activities, media campaigns, and brand visibility initiatives.

• Maintain strong relationships with media houses, advertising agencies, PR agencies, creative agencies, influencers, event companies, and other strategic partners.

• Develop and execute high-impact mall events, entertainment programs, exhibitions, activations, festivals, competitions, and customer engagement programs.

• Identify opportunities for brand partnerships, sponsorships, co-branding, and strategic collaborations.

• Work closely with Leasing and Mall Operations to develop joint marketing initiatives that support tenants and enhance tenant sales.

• Develop tenant-focused promotional campaigns and mall-wide shopping initiatives.

• Lead digital and social media strategy to strengthen online presence, engagement, customer communication, and campaign performance.

• Monitor customer feedback, market trends, competitor activities, and changing consumer behavior to identify new business and marketing opportunities.

• Develop strategies around customer experience and destination marketing to increase the attractiveness of the mall.

• Manage marketing agencies and ensure timely and quality execution of campaigns and promotional activities.

• Prepare and control the annual marketing budget and ensure effective utilization of marketing expenditure.

• Establish measurable KPIs for footfall, campaign performance, engagement, reach, tenant participation, brand visibility, and marketing ROI.

• Analyze campaign and footfall data and provide actionable recommendations to senior management.

• Lead, manage, and develop the Brand Marketing & Communication team.

• Coordinate with senior management and relevant departments to ensure successful execution of all major marketing initiatives.

• Represent the brand in major marketing, media, partnership, and promotional activities.

• Perform other strategic responsibilities assigned by the Management.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a relevant discipline.

• MBA/EMBA in Marketing or related field will be an added advantage.

Experience

• At least 18 years of relevant experience in Brand Marketing, Retail Marketing, Mall Marketing, Marketing Communication, FMCG, Lifestyle, Hospitality, or other consumer-facing businesses.

• Candidates with proven experience in large shopping malls, retail chains, lifestyle destinations, large-scale consumer brands, or high-footfall commercial destinations will be highly preferred.