Title: facebook marketing
Company Name: MI MI LIN
Vacancy: 4
Age: 25 to 35 years
Job Location: Dhaka (Dhaka Sadar)
Salary: Tk. 20000 - 30000 (Monthly)
Experience:
A Facebook marketing role involves developing and implementing Facebook/Meta ad strategies and content to increase brand awareness, engagement, and conversions. Key responsibilities include creating engaging ad campaigns, managing advertising budgets, analyzing performance data, optimizing ad spend, targeting specific audiences, and staying updated on platform trends and policies. The context for these roles is the broader digital marketing landscape, requiring collaboration with cross-functional teams and a deep understanding of the Facebook ecosystem to drive business goals.
Core Responsibilities
Strategy & Campaign Management:
Develop and execute comprehensive Facebook marketing and ad strategies, including planning and launching various campaigns (posts, stories, ads).
Content Creation:
Create compelling and engaging content, including graphics, video ads, and promotional materials, tailored to specific audiences and the company's brand voice.
Advertising Management:
Manage and optimize paid ad campaigns within Facebook's Ad Manager platform, including setting budgets, allocating resources, and implementing A/B testing for creatives and targeting.
Audience & Targeting:
Identify, define, and research the target audience for specific campaigns and ensure effective ad targeting strategies are in place.
Performance Analysis & Optimization:
Monitor campaign performance using key performance indicators (KPIs), analyze data, and provide actionable insights to improve ad effectiveness and ROI.
Community Engagement:
Respond to audience interactions, manage the company's social media presence, and contribute to community management.
Reporting & Collaboration:
Prepare detailed performance reports, collaborate with other marketing teams (design, product, etc.), and provide guidance to management.
Context of the Role
Digital Landscape:
Facebook marketing exists within the larger digital marketing ecosystem, often integrating with other platforms and channels to achieve overall marketing goals.
Data-Driven Decisions:
The role is highly data-driven, requiring professionals to interpret metrics, understand audience behavior, and translate data into strategic decisions.
Brand Building:
A primary goal is to build brand awareness, engagement, and loyalty through strategic content and advertising on Facebook.
Business Goals:
The ultimate aim is to support business objectives by driving leads, increasing sales, and maximizing return on investment from advertising spend.
Platform Evolution:
Professionals must stay current with Facebook's platform updates, new ad features, and emerging trends to ensure campaigns remain innovative and effective