Job Description

Title: Facebook Ads Specialist

Company Name: SOBSAL

Vacancy: 1

Age: Na

Job Location: Bagerhat (Bagerhat Sadar)

Salary: Tk. 20000 - 30000 (Monthly)

Experience: --

Published: 2026-09-03

Application Deadline: 2026-09-13

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Description — Facebook Ads Expert

Position

Facebook Ads Expert / Meta Ads Specialist

Department

Performance Marketing

Employment Type

Full-Time

Job Summary

We are looking for a skilled Facebook/Meta Ads Expert who can plan, launch, manage, optimize, and scale advertising campaigns for e-commerce and other business clients.

The ideal candidate should be highly data-driven and capable of taking responsibility for campaign performance, budget management, lead/sales generation, and continuous optimization.

Key Responsibilities

1. Campaign Planning & Strategy

• Understand client business, product, target audience, and objectives.

• Develop Facebook/Instagram advertising strategies based on business goals.

• Create campaign structures for different stages of the marketing funnel.

• Develop testing strategies for audiences, creatives, offers, placements, and campaigns.

• Plan budgets and scaling strategies.

2. Campaign Setup & Management

• Create and manage Meta Ads campaigns, ad sets, and ads.

• Configure campaign objectives, audiences, placements, budgets, and bidding strategies.

• Manage multiple client ad accounts simultaneously.

• Ensure campaigns are launched correctly and according to approved strategies.

• Monitor campaign delivery and account health.

3. Campaign Optimization

• Monitor campaigns regularly and identify performance issues.

• Optimize CPM, CTR, CPC, CPA, ROAS, conversion rate, and other KPIs.

• Pause underperforming ads and scale profitable campaigns.

• Conduct A/B testing of:

  • Creatives

  • Copy

  • Headlines

  • Audiences

  • Offers

  • Landing pages

  • Campaign structures

• Identify opportunities to reduce customer acquisition costs and increase profitability.

4. Performance Analysis & Reporting

• Analyze daily, weekly, and monthly campaign performance.

• Prepare performance reports for management and clients.

• Track advertising spend, sales, revenue, CPA, ROAS, and profit-related metrics.

• Identify the reasons behind performance changes.

• Provide actionable recommendations based on data.

5. Tracking & Analytics

• Work with Meta Pixel and Conversions API.

• Verify standard events such as:

  • PageView

  • ViewContent

  • AddToCart

  • InitiateCheckout

  • Purchase

• Monitor event quality and tracking accuracy.

• Identify tracking discrepancies and coordinate with developers when technical fixes are required.

• Use relevant analytics tools to understand customer behavior and conversion performance.

6. Creative & Content Collaboration

• Work with the creative/content team to develop high-performing ad concepts.

• Analyze which creatives are generating the best results.

• Provide feedback on videos, images, hooks, offers, and ad copy.

• Continuously develop new creative testing ideas.

7. Client & Team Coordination

• Understand and follow each client's advertising objectives.

• Communicate campaign requirements to the creative, sales, development, and account management teams.

• Provide performance updates when required.

• Escalate major campaign or account issues to management.

• Maintain proper documentation for every client account.

8. Account & Budget Management

• Monitor daily advertising budgets.

• Ensure campaigns follow approved client budgets.

• Maintain accurate records of ad spend.

• Monitor payment and billing issues that may affect campaign delivery.

• Follow company procedures for ad account and payment management.

9. Research & Continuous Learning

• Stay updated with Meta Ads policies, features, algorithms, and best practices.

• Research competitors and market trends.

• Test new Meta advertising features and strategies.

• Continuously improve campaign performance and internal processes.

Daily Responsibilities

• Check all assigned ad accounts.

• Review spending and campaign delivery.

• Identify winning and losing campaigns.

• Check CPA, ROAS, CTR, CPC, CPM, and conversion performance.

• Make required campaign optimizations.

• Monitor account/payment issues.

• Check tracking and conversion data.

• Update internal reporting systems.

• Communicate important issues to the relevant team members.

Weekly Responsibilities

• Conduct detailed performance analysis.

• Review campaign testing results.

• Identify scaling opportunities.

• Create new testing plans.

• Review creative performance.

• Analyze client-level profitability/performance.

• Prepare weekly performance reports.

• Discuss major performance issues with the team.

Key Performance Indicators (KPIs)

The Facebook Ads Expert will be evaluated based on:

• ROAS improvement

• CPA/CAC reduction

• Revenue generated

• Conversion volume

• Campaign profitability

• Budget utilization

• Creative testing volume

• Successful scaling of campaigns

• Accuracy of reporting

• Client retention/performance

• Number of successful campaigns

• Account health and compliance

Required Skills

• Strong knowledge of Meta Ads Manager.

• Practical experience with Facebook/Instagram advertising.

• Understanding of e-commerce funnels.

• Strong analytical and problem-solving skills.

• Knowledge of campaign optimization and scaling.

• Understanding of Meta Pixel and conversion tracking.

• Ability to analyze advertising data.

• Ability to manage multiple client accounts.

• Good communication and teamwork skills.

• Ability to work under performance-based targets.

Preferred Experience

• 1–3+ years of practical Meta Ads experience.

• Experience managing e-commerce campaigns.

• Experience managing significant advertising budgets.

• Experience with multiple client accounts.

• Experience with Meta Pixel, CAPI, GA4, and analytics tools.

• Experience with creative testing and performance marketing funnels.

Important Requirement

This position is not limited to launching advertisements. The Facebook Ads Expert is responsible for understanding the numbers, identifying problems, testing solutions, and continuously working toward better business results.