Branding & Social Media Specialist (Sportswear Brand)

Job Description

Title: Branding & Social Media Specialist (Sportswear Brand)

Company Name: DOUR

Vacancy: 1

Age: 24 to 40 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor’s degree in Marketing, Business, Media & Communication, English, or a related field is preferred.

• However, candidates with strong practical experience and a proven portfolio are encouraged to apply regardless of academic background

• At least 3 years

• Age 24 to 40 years

Experience:

• Minimum 3 years of experience in social media management and digital marketing within the sports, fashion, or e-commerce sector.

• Proficiency in Meta Ads Manager, e-commerce retargeting, and performance marketing basics.

• Solid understanding of sportswear fabrics, apparel design trends, and sports culture.

• Candidates with relevant experience in the Sportswear/Fashion/ Lifestyle retail sector will be preferred.

Skills:

• Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Good understanding of organic social media growth and content strategy.

• Ability to identify trends and turn them into relevant content ideas.

• Strong copywriting and communication skills.

• Basic understanding of video content, reels, short-form videos, and visual storytelling.

• Ability to work independently and collaborate with a creative team.

• Must be organized, proactive, creative, and deadline oriented.

• Content Strategy: Develop seasonal and campaign-based content calendars aligned with sports events, sportswear launches, and fashion trends.

• Visual & Video Direction: Conceptualize product photoshoots, sportswear lifestyle videos, Instagram Reels/Shorts, and promotional creative direction.

• E-commerce & Paid Media: Plan and optimize conversion-driven paid ad campaigns on Meta (Facebook/Instagram), TikTok, and Google to scale online store sales.

• Copywriting: Draft compelling product copy, social captions, web banner messaging, and promotional campaign hooks.

• Influencer & Community Marketing: Collaborate with athletes, fitness enthusiasts, and fashion influencers to elevate brand reach and community engagement.

• Prepare weekly/monthly social media performance reports.

• Analyze KPIs such as reach, impressions, engagement rate, follower growth, website/profile clicks, inquiries, and leads.

• Continuously test new content ideas, hooks, posting times, formats, and strategies to improve results.

• Stay updated with algorithm changes, platform updates, and emerging social media trends.

• Salary Review: Yearly

• Festival Bonus: 2 (After one year)

• Other benefits as per company policy.