Executive – Branding

Job Description

Title: Executive – Branding

Company Name: Standard Finis Oil Co.

Vacancy: 1

Age: At least 23 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Bachelor/Honors

• 2 to 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Age At least 23 years

Responsible for developing and executing brand strategy for FMCG household-care products including insecticides, floor cleaners, disinfectants and bleaching products.

• Define how each product should stand out from competitors.

• Develop annual brand plans and marketing strategies.

• Identify opportunities for new products, variants, fragrances, pack sizes, and formulations.

• Ensure consistent brand messaging across all channels.

• Work with R&D/production teams on product improvements and launches.

• Translate consumer insights into product and communication strategies.

• Work closely with Sales to develop retailer/distributor promotional programs.

• Support ATL/BTL, digital, trade, and consumer activation initiatives.

• Monitor product visibility and availability in the market.

• Track competitors' pricing, packaging, promotions, advertising, distribution, and new launches.

• Conduct regular market visits and prepare competitor intelligence reports.

• Recommend actions to maintain or increase market share.

• Develop promotional offers and campaigns.