Manager - Strategic Planning

Job Description

Title: Manager - Strategic Planning

Company Name: Windmill Advertising Ltd.

Vacancy: 1

Age: At least 30 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Advertising Agency, Event Management

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 5 to 10 years
• The applicants should have experience in the following business area(s): Advertising Agency, Event Management

• Age At least 30 years

• Proficiency in PowerPoint, Excel and other presentation/planning tools.
• Ability to work under pressure, meet deadlines and manage multiple projects.
• Experience in preparing agency pitches and new-business proposals will be an advantage.

• Develop strategic marketing, communication and activation plans based on client objectives and market insights.

• Lead strategic planning for BTL campaigns, brand activation, events, roadshows, consumer engagement and experiential marketing projects.

• Understand client briefs and convert them into strong strategic concepts, campaign platforms and actionable plans.

• Conduct market, consumer, competitor and industry research to identify opportunities and insights.

• Develop campaign strategies, creative briefs, communication approaches and activation frameworks.

• Work closely with the Creative, Client Service, Business Development and Operations/Production teams to ensure strategic alignment and effective execution.

• Participate in client presentations and confidently communicate strategic recommendations.

• Develop innovative ideas and integrated solutions that deliver measurable business and brand impact.

• Prepare strategic proposals, pitch presentations, campaign rationales and project recommendations.

• Support the Business Development team in preparing proposals and winning new business.

• Monitor campaign performance and provide post-campaign analysis, insights and recommendations.

• Maintain awareness of emerging trends in advertising, consumer behavior, digital engagement, events and experiential marketing.

• Manage multiple projects simultaneously while ensuring quality, timelines and strategic consistency.

• Guide and mentor junior planning team members.

• Weekly 2 holidays
• Festival Bonus: 2

As per company policy