Job Description
Title: Facebook Ads Manager
Company Name: Swapon,s World
Vacancy: 2
Location: Dhaka (Kazipara)
Experience:
∎ 4 to 5 years
Published: 23 Jun 2025
Education:
∎ Bachelor of Commerce (BCom) in Marketing
∎ Bachelor’s degree in Marketing, Business, IT, or any related field
∎ Certifications in Digital Marketing / Meta Blueprint will be an added advantage.
∎ Bachelor’s degree in Marketing, Business, IT, or any related field
∎ Certifications in Digital Marketing / Meta Blueprint will be an added advantage.
Requirements:
Additional Requirements:
∎ 4–5 years of hands-on experience in Facebook/Meta Ads
∎ Proven track record of handling eCommerce or service-based lead generation campaigns.
∎ Advanced knowledge of Meta Business Manager, Pixel, CAPI, UTM, and Google Analytics.
∎ Additional Requirements:
∎ Strong analytical skills with experience in data interpretation & reporting.
∎ Familiarity with tools like Canva, Photoshop, and basic video editing (preferred).
∎ Experience in using CRM tools, Google Tag Manager, and automation platforms.
∎ Strong communication and teamwork ability.
∎ Ability to manage multiple campaigns simultaneously under pressure.
Responsibilities & Context:
∎ Create, manage, and optimize Facebook & Instagram ad campaigns using Meta Ads Manager.
∎ Set clear campaign goals based on business objectives (Lead Generation, Conversion, Retargeting, etc.).
∎ Build and test Custom Audiences, Lookalikes, and Interest-based targeting strategies.
∎ Set up and manage Facebook Pixel, Events, UTM parameters, and Conversion API using Google Tag Manager.
∎ Collaborate with creative team to develop high-converting ad creatives, headlines, and copy.
∎ Conduct A/B testing on ad copies, creatives, and audiences
∎ Optimize campaign budget (CBO & ABO) to improve ROAS and reduce CPA.
∎ Prepare weekly and monthly performance reports with actionable insights.
∎ Advanced Expert-Level Responsibilities:
∎ Design and execute full-funnel ad strategies (TOF → MOF → BOF)
∎ Scale successful campaigns using vertical and horizontal scaling strategies.
∎ Monitor attribution windows and use data-driven decisions to allocate budget effectively.
∎ Provide data-backed creative briefs to the content team
∎ Handle disapproved ads and resolve Business Manager/Page-related policy issues.
∎ Integrate Meta Lead Forms with Google Sheets/CRM tools (e.g., Zapier, WhatsApp API).
∎ Analyze creative performance breakdown (by image, text, CTA) and recommend changes.
∎ Ensure ad account hygiene: naming conventions, audience structure, asset management.
∎ Coordinate with the sales/business team to align ad strategy with lead quality and revenue goals.
∎ Stay up-to-date with Meta ad policies, algorithm updates, and new ad formats.
∎ If applicable: Train junior marketers and provide technical support on campaign issues.
Skills & Expertise:
Compensation & Other Benefits:
∎ Negotiable (Based on experience).
∎ Negotiable (Based on experience).
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Kazipara)
Company Information:
∎ Swapon,s World
∎ 622 (Level 8B) Mizan Square, Sonali Bank Building (Beside Metrorail Station), Begum Rokeya Sarani, Kazipara, Dhaka., Dhaka 1216
∎ Swapon’s World is the Biggest Online Fashion brand in Bangladesh. From the beginning to now we are too much concerned about the customer choice, budget & brand consciousness. The customers are getting greatest buying experience here. We like to make colorful every occasion of Bangladesh.
Address::
∎ 622 (Level 8B) Mizan Square, Sonali Bank Building (Beside Metrorail Station), Begum Rokeya Sarani, Kazipara, Dhaka., Dhaka 1216
∎ Swapon’s World is the Biggest Online Fashion brand in Bangladesh. From the beginning to now we are too much concerned about the customer choice, budget & brand consciousness. The customers are getting greatest buying experience here. We like to make colorful every occasion of Bangladesh.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 23 Jul 2025
Category: Media/Advertisement/Event Mgt.
