Executive/ Sr. Executive –Digital Marketing

Job Description

Title: Executive/ Sr. Executive –Digital Marketing

Company Name: Essence Medical Bangladesh Limited

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Medical Equipment

• Bachelor/Honors

• Bachelor Degree/ Education requirements can be relaxed for experienced candidates

• 1 to 2 years
• The applicants should have experience in the following business area(s): Medical Equipment

• 1–2 years of digital Marketing Executive experience; healthcare/aesthetic experience is a plus.

• Strong communication skills in Bangla and English.

• Experience with Canva, Photoshop, or video editing tools

• Empathetic, organized, and solution-oriented.

• Able to multitask in a dynamic, fast-paced environment.

Department: Operations

Job Responsibilities:

• Oversee profiles on Instagram, Facebook, and YouTube, focusing on high-quality visual storytelling.

• Plan and create educational content (Reels, stories, posts) regarding procedures, recovery times, and skincare tips.

• Curate and showcase real patient results (with proper consent), ensuring they adhere to compliance standards and are not misleading.

• Respond promptly to comments and direct messages (DMs) to build trust and nurture prospective patients.

• Identify and collaborate with local influencers to increase brand reach.

• Update service pages with educational, non-jargon content that answers patient questions and addresses pain points.

• Manage search ads for high-intent keywords to drive traffic to specific treatment landing pages.

• Implement automated email workflows to bring back past patients for maintenance treatments

• Actively request reviews post-treatment and manage the clinic’s online reputation on Google and review platforms.

• Prepare weekly/monthly reports on campaign performance and provide recommendations to management for improved strategy.

• As per company policy