Executive/ Sr. Executive- Brand

Job Description

Title: Executive/ Sr. Executive- Brand

Company Name: Akij Electric & Electronics Ltd.

Vacancy: --

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies

• BBA in Marketing from a reputed public/private university.

• MBA in Marketing will be preferred.

• 2 to 5 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies

• Age At least 25 years

• Strong understanding of brand and campaign management.

• Practical knowledge of ATL/BTL/Digital execution.

• Strong MS Office skills with good reporting ability.

• Excellent communication, negotiation and teamwork skills.

• Strong project-management and coordination abilities.

• Proactive, detail-oriented and willing to travel or work beyond regular hours during campaigns and events.

Akij Electric & Electronics Ltd. (AEEL) is looking for a proactive and detail-oriented Executive/Sr. Executive – Brand to support day-to-day brand operations, campaign execution, ATL/BTL, digital activities, retail visibility, product launches and agency coordination.

Responsibilities:

• Coordinate ATL, BTL, digital, retail visibility and trade-support activities.

• Prepare campaign briefs, budgets, timelines and execution plans and follow up with agencies/vendors.

• Manage campaign assets, content calendars and brand documentation.

• Coordinate outdoor branding, events and activations while ensuring brand guideline compliance.

• Support product launches, TVC/OVC, video production and flagship campaigns.

• Execute fairs, retailer/electrician meets, community events, showroom launches and field activations.

• Monitor campaign performance, competitor activities and prepare regular reports.

• Coordinate market research, consumer surveys and campaign evaluations.

• Conduct field visits and handle urgent brand assignments as required.

• Work closely with cross-functional teams to ensure timely execution of brand initiatives.

• Provident fund,Mobile bill,Weekly 2 holidays,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Fare Assistance

• Medical Insurance

• Other Benefits as per policy