Executive / Senior Executive – Marketing (BTL & Digital)

Job Description

Title: Executive / Senior Executive – Marketing (BTL & Digital)

Company Name: New Grameen Motors Ltd.

Vacancy: 02

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-09-12

Application Deadline: 2026-10-10

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Responsibilities

• Plan and execute BTL, field activation and digital marketing activities in line with sales and business objectives.

• Develop monthly, quarterly and campaign-wise marketing plans covering both BTL and digital activities.

• Plan and execute roadshows, market activations, dealer activities, showroom openings, product displays, customer meets, fairs, exhibitions and promotional events.

• Identify priority markets, districts, commercial areas and target customer segments for Three Wheeler marketing activities.

• Manage digital presence across Facebook, YouTube, TikTok, Instagram and other relevant platforms.

• Plan and execute digital campaigns for brand awareness, product promotion, lead generation and sales conversion.

• Manage Meta/Facebook advertising, boosting, audience targeting and campaign optimization.

• Prepare social media content calendars and coordinate content development, publication and campaign execution.

• Develop campaign ideas, captions, scripts and promotional content; coordinate photography, video shoots, reels, testimonials and product demonstration videos.

• Confidently participate in and independently host Facebook Live, product presentations and promotional broadcasts from showrooms, events and field activities.

• Coordinate with Sales and Dealer teams to generate, manage and follow up customer and dealer leads.

• Monitor customer comments, inbox messages, reviews and online feedback and ensure timely responses.

• Manage POSM requirements including banners, festoons, flags, standees, backdrops, canopies, leaflets, brochures and other branding materials.

• Coordinate with event agencies, vendors, printers, fabricators, branding suppliers, designers, video editors and other service providers.

• Collect vendor quotations, prepare cost comparisons, negotiate pricing and ensure cost-effective execution.

• Prepare activity-wise budgets, obtain approvals and monitor expenses against approved budgets.

• Supervise field execution, event logistics, manpower, transportation, setup and overall activity implementation.

• Conduct regular market visits and gather insights on customer behaviour, competitor activities, pricing, offers and market opportunities.

• Monitor competitors’ BTL and digital marketing activities and provide market intelligence to management.

• Maintain proper documentation including photographs, attendance, leads, quotations, bills, invoices and other supporting documents.

• Track marketing performance including reach, engagement, enquiries, leads, cost per lead, footfall, conversion and campaign ROI/effectiveness.

• Prepare weekly and monthly marketing performance reports and post-campaign evaluation reports.

• Coordinate budget reconciliation and settlement of marketing activities.

• Travel frequently across Bangladesh for market visits, activations, dealer activities and campaign supervision.

• Perform any other marketing-related responsibilities assigned by management.

• Tour allowance,Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2