Executive, E-Commerce - Marketing

Job Description

Title: Executive, E-Commerce - Marketing

Company Name: Apex Footwear Limited

Vacancy: 01

Age: At least 26 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Tannery/Footwear, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• MBA in Marketing will be an added qualification to be considered.

• At least 2 years
• The applicants should have experience in the following business area(s): Tannery/Footwear, E-commerce

• Age At least 26 years

• Prior experience with D2C brands & E-commerce brands

• Analytical

• Growth hacking mindset

• Detail oriented

• Executor – gets things done

• Entrepreneurial mindset and accountability

• Action Oriented & Results Driven

• Collaborates

• Communicates Effectively

• Customer Focus

• Being Resilient

• Instills Trust

• Plan, design, and execute sales-focused E-commerce campaigns across Apex4u.com and marketplace platforms.

• Oversee media buying optimization (Google, Meta, Affiliate, Marketplace ads) to maximize ROI.

• Conduct detailed campaign and business analytics (traffic, conversion, ROI, CAC, product contribution) and prepare weekly/monthly performance reports.

• Implement UTM tracking and case study analysis to evaluate campaign effectiveness and improve planning.

• Recommend products and offers to be highlighted in campaigns by analyzing performance and customer demand.

• Coordinate with Product and Merchandising teams to ensure stock readiness and availability for campaigns.

• Develop promotional strategies including bundles, discounts, and offers to balance sales growth and healthy margins.

• Ensure smooth customer journey from order placement to delivery by collaborating with Supply Chain, Tech, and Customer Care teams.

• Monitor campaign-driven customer queries and claims, resolving them in coordination with Customer Care.

• Continuously research market trends, competitors, and customer behavior to generate innovative campaign ideas.

• Provident fund,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Life Insurance (Accidental and Hospitalization)

• Discounts in hospitals & diagnostic centers

• Pick & Drop Facility (Depends on availability)

• Partially Subsidized Lunch

• Daycare service

• Apex Family Discount on Apex products