Executive - Digital Marketing

Job Description

Title: Executive - Digital Marketing

Company Name: International Homeware

Vacancy: 10

Age: 22 to 40 years

Job Location: Dhaka (Baridhara J Block)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): E-commerce

• Bachelor of Science (BSc) in Computer Science & Engineering
• Master of Science (MSc) in Computer Science & Engineering
• Bachelor/Honors
• Masters

• At least 2 years
• The applicants should have experience in the following business area(s): E-commerce

• Age 22 to 40 years
• Only Male

Experience:

• Minimum of 2 years of experience in digital marketing, with a strong portfolio demonstrating expertise in content creation, social media management, SEO, and website management.

Technical Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or equivalent tools for graphic design, video editing, and animation.

SEO Knowledge:

• In-depth understanding of SEO principles and experience using tools such as Google Analytics, SEMrush, Ahrefs, or Moz.

Web Management:

• Hands-on experience with WordPress WooCommerce, including site management, content updates, and basic troubleshooting.

Analytical Skills:

• Ability to analyze campaign data, generate insights, and make informed decisions to optimize marketing strategies.

Communication:

• Excellent verbal and written communication skills, with the ability to convey complex ideas in a clear and engaging manner.

Creativity:

• A strong sense of aesthetics and creativity, with the ability to translate brand vision into visually compelling content.

Time Management:

• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

Job Description:

We are looking for a dynamic and innovative Digital Marketing Executive to spearhead our online marketing efforts. This role is critical to our growth strategy as we expand our digital footprint and enhance our brand`s online presence. The ideal candidate will possess a unique blend of creative flair and technical acumen, enabling them to produce high-quality visual content, optimize our digital platforms, and drive impactful marketing campaigns.

Key Responsibilities:

Content Creation & Management:

• Design and produce compelling graphic content that aligns with IHW’s brand identity, including banners, social media posts, infographics, and email templates.

• Create and edit high-quality video content for various platforms, showcasing products, tutorials, promotional campaigns, and customer testimonials.

• Develop engaging animation content that brings our brand story to life and enhances our visual communication across digital channels.

• Manage the content calendar, ensuring a consistent and strategic posting schedule across all platforms.

Social Media Management:

• Lead the strategy and execution of IHW`s social media presence, crafting engaging posts that resonate with our audience and drive engagement.

• Monitor social media trends, hashtags, and algorithm changes to optimize content for maximum reach and impact.

• Interact with followers, respond to inquiries and comments, and foster a positive online community around the IHW brand.

• Analyze social media performance metrics and adjust strategies to improve engagement and follower growth.

SEO & Website Management:

• Conduct comprehensive keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic.

• Optimize website content, meta tags, and URLs in alignment with SEO best practices.

• Manage the IHW website using WordPress WooCommerce, ensuring that all content is up-to-date, visually appealing, and user-friendly.

• Coordinate with web developers and IT teams to troubleshoot issues and implement new features or improvements.

Campaign Planning & Execution:

• Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.

• Collaborate with the marketing team to develop campaign ideas that align with broader marketing goals and brand messaging.

• Track and report on campaign performance, using data-driven insights to refine strategies and maximize ROI.

• Stay ahead of industry trends, emerging platforms, and best practices to keep IHW at the forefront of digital marketing innovation.

Collaboration & Communication:

• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.

• Present campaign ideas, progress reports, and performance analyses to stakeholders, providing clear recommendations for improvement.

• Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.

• T/A,Mobile bill,Tour allowance,Medical allowance
• Salary Review: Yearly
• Festival Bonus: 2

• Mobile Bill

• Daily Snacks

• Incentive

• Financial Help

• Salary Loan