Executive, Brand

Job Description

Title: Executive, Brand

Company Name: Apex Footwear Limited

Vacancy: 01

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Tannery/Footwear, Boutique/ Fashion

• Bachelor of Business Administration (BBA) in Marketing

• 2 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Tannery/Footwear, Boutique/ Fashion

• Good communication and presentation skills.

• Knowledge of the local and global fashion market would be an added advantage.

• Good command in Microsoft Office applications

• Action Oriented & Results Driven

• Collaborates

• Communicates Effectively

• Customer Focus

• Being Resilient

• Instills Trust

• Assist in managing and developing the brand / product portfolio through brand sales analysis, Portfolio mix and growth strategies in order to ensure brand profitability.

• Manage marketing campaigns to ensure that products meet customers’ expectations and to build the credibility of brands.

• Co-ordinate campaign activity to deliver KPI’s and ensure the expenditure within marketing budget.

• Collect & share market intelligence report for assigned brands.

• Conduct market research to evaluate current customer trends and brand awareness as well as to predict future trends to maintain consistency in branding.

• Manage end-to-end execution of marketing campaigns and communicate with different internal and external stakeholders to ensure the success of marketing campaigns.

• Provide reports to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

• Implements strategies and objectives for building and executing year-round brand engagement through partnerships, social media.

• Plan and manage a strategic digital content calendar aligned with brand goals, key moments, and campaign timelines.

• Lead the creation of on-brand, audience-focused content by collaborating with designers, writers, and creative agency.

• Oversee the end-to-end production of photo and video content, ensuring timely delivery and high-quality output.

• Manage and coordinate with creative and digital agencies to ensure effective execution of brand campaigns and deliverables.

• Plan and support the execution of brand events and activations to drive engagement and enhance brand visibility.

• Provident fund,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Life Insurance (Accidental and Hospitalization)

• Discounts in hospitals & diagnostic centers

• Pick & Drop Facility (Depends on availability)

• Daycare service

• Apex Family Discount on Apex products