Job Description
Title: Digital & Social Media Marketing, Manager
Company Name: ChefOnline
Vacancy: 5
Age: 28 to 40 years
Location: Dhaka (GULSHAN 1)
Salary: Negotiable
Experience:
∎ 7 to 10 years
∎ The applicants should have experience in the following business area(s):Software Company, E-commerce
Published: 10 Apr 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ Preferred certifications from Meta and Google in digital marketing and advertising.
∎ Certifications:
Requirements:
Additional Requirements:
∎ Age 28 to 40 years
∎ 7–10 years in Social Media Marketing (SMM), preferably in a B2B or online marketplace environment.
∎ Strong understanding of creative campaign design, funnel marketing, and email marketing.
∎ Proven expertise in Meta strategy, planning, and media buying.
∎ Proficiency in content strategy, audience engagement tactics, and paid advertising on social platforms.
∎ Exceptional problem-solving, analytical, and project management skills.
∎ Strong communication and collaboration abilities.
∎ Results-driven mindset with a commitment to achieving SMM performance goals.
∎ Strong communication skills (IELTS 7.5+ equivalent in reading & writing).
∎ Experience:
∎ Technical Expertise:
∎ Soft Skills:
∎ Language Proficiency:
Responsibilities & Context:
∎ Leadership & Strategy: Develop and execute comprehensive social media strategies to enhance brand visibility, audience engagement, and lead generation.
∎ Reporting & Accountability: Report directly to the General Manager and CEO, providing updates on campaign performance, audience insights, and recommendations to improve marketing effectiveness.
∎ Budget & Campaign Management: Create monthly budget proposals for multiple projects, manage social media accounts, and ensure cost-effective campaign execution.
∎ Performance Tracking & KPIs: Monitor and evaluate key performance indicators (organic traffic growth, engagement rates, conversion rates, social media ROI, and audience retention), adjusting strategies to maximize effectiveness.
∎ Content & Collaboration: Work closely with content writers, content creators, and developers to produce high-quality, engaging content aligned with business objectives. This includes overseeing video, motion graphics, animations, and graphic design for social media.
∎ SEO & Algorithm Adaptation: Stay updated on the latest social media trends, platform algorithm changes, and SEO best practices to optimize engagement and visibility.
∎ Lead Generation & Funnel Marketing: Implement lead generation strategies, including email marketing, content marketing funnels, and audience targeting to convert prospects into customers.
∎ Paid Advertising & Media Buying: Manage and optimize Meta (Facebook & Instagram) ad campaigns, Google Ads, and other paid social media initiatives to drive conversions and maximize ROI.
∎ Marketing Automation & Analytics: Leverage marketing automation tools to streamline workflows, manage content calendars, and track campaign performance through data-driven insights.
∎ Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to develop integrated digital marketing strategies aligned with overall business objectives.
∎ Event Tracking & Market Analysis: Monitor site tracking, campaign performance, and market trends to refine digital marketing strategies.
∎ We are seeking a strategic and results-driven Social Media Manager to lead social media marketing, funnel marketing, and lead generation initiatives. This role will be responsible for managing multiple social media platforms, promoting brand awareness, and driving business growth through innovative digital marketing strategies. The Manager, Social Media will report directly to the General Manager and CEO, ensuring alignment with overall business objectives and growth strategies.
∎ Key Responsibilities:
∎ Leadership & Strategy: Develop and execute comprehensive social media strategies to enhance brand visibility, audience engagement, and lead generation.
∎ Reporting & Accountability: Report directly to the General Manager and CEO, providing updates on campaign performance, audience insights, and recommendations to improve marketing effectiveness.
∎ Budget & Campaign Management: Create monthly budget proposals for multiple projects, manage social media accounts, and ensure cost-effective campaign execution.
∎ Performance Tracking & KPIs: Monitor and evaluate key performance indicators (organic traffic growth, engagement rates, conversion rates, social media ROI, and audience retention), adjusting strategies to maximize effectiveness.
∎ Content & Collaboration: Work closely with content writers, content creators, and developers to produce high-quality, engaging content aligned with business objectives. This includes overseeing video, motion graphics, animations, and graphic design for social media.
∎ SEO & Algorithm Adaptation: Stay updated on the latest social media trends, platform algorithm changes, and SEO best practices to optimize engagement and visibility.
∎ Lead Generation & Funnel Marketing: Implement lead generation strategies, including email marketing, content marketing funnels, and audience targeting to convert prospects into customers.
∎ Paid Advertising & Media Buying: Manage and optimize Meta (Facebook & Instagram) ad campaigns, Google Ads, and other paid social media initiatives to drive conversions and maximize ROI.
∎ Marketing Automation & Analytics: Leverage marketing automation tools to streamline workflows, manage content calendars, and track campaign performance through data-driven insights.
∎ Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to develop integrated digital marketing strategies aligned with overall business objectives.
∎ Event Tracking & Market Analysis: Monitor site tracking, campaign performance, and market trends to refine digital marketing strategies.
Skills & Expertise:
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 1)
Company Information:
∎ ChefOnline
∎ 21/A Navana Tower, 45 Gulshan South C/A, Circle-1
∎ Founded in 2014, Le Chef Plc is a new public limited company formed as a re-registration of Le Chef Ltd T/A Chef Online on 5 February 2016 in UK.
Address::
∎ 21/A Navana Tower, 45 Gulshan South C/A, Circle-1
∎ Founded in 2014, Le Chef Plc is a new public limited company formed as a re-registration of Le Chef Ltd T/A Chef Online on 5 February 2016 in UK.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 9 May 2025
Category: IT/Telecommunication
