Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Somokalin Prokashon Limited

Vacancy: --

Age: 20 to 35 years

Location: Dhaka (Banasree)

Salary: Negotiable

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Design/Printing/Publishing, Web Media/Blog, E-commerce, E-commerce Startup

Published: 14 Jan 2025

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 20 to 35 years
∎ Minimum of 3 years of experience in digital marketing, with a focus on media buying and performance marketing.
∎ Proven experience generating significant monthly sales revenue (minimum 2-3 crore Taka).
∎ Strong expertise in managing paid campaigns on platforms such as Facebook, Instagram, Google Ads, and TikTok.
∎ In-depth knowledge of SEO, SEM, and content marketing strategies.
∎ Proficiency with analytics tools like Google Analytics, GTM, and social media insights.
∎ Excellent budget management skills and experience optimizing campaigns for ROI.
∎ Ability to work independently and manage multiple priorities in a fast-paced environment.
∎ Exceptional communication and leadership skills.
∎ Familiarity with the publishing industry is a plus.
∎ Minimum of 3 years of experience in digital marketing, with a focus on media buying and performance marketing.
∎ Proven experience generating significant monthly sales revenue (minimum 2-3 crore Taka).
∎ Strong expertise in managing paid campaigns on platforms such as Facebook, Instagram, Google Ads, and TikTok.
∎ In-depth knowledge of SEO, SEM, and content marketing strategies.
∎ Proficiency with analytics tools like Google Analytics, GTM, and social media insights.
∎ Excellent budget management skills and experience optimizing campaigns for ROI.
∎ Ability to work independently and manage multiple priorities in a fast-paced environment.
∎ Exceptional communication and leadership skills.
∎ Familiarity with the publishing industry is a plus.

Responsibilities & Context:
∎ Strategy & Leadership: Lead all digital marketing efforts for Somokalin Prokashon Ltd., ensuring alignment with business objectives and long-term growth. Independently manage strategic marketing planning without relying on external support.
∎ Media Buying & Campaign Management: Develop and execute high-impact media buying strategies across digital platforms to drive sales. Manage ad budgets effectively, pacing expenditure to ensure optimal ROI and channel-wide KPI optimization.
∎ Content Development & Scheduling: Develop a robust organic and paid content strategy using a well-structured content calendar. Oversee the creation of engaging, on-brand content for social media, search engines, and other digital platforms.
∎ Lead Generation: Design and implement lead generation strategies for all digital platforms, driving consistent results. Optimize funnels to convert leads into paying customers.
∎ SEO & SEM Optimization: Conduct comprehensive SEO audits, providing in-depth analysis, actionable intelligence, and practical improvements. Develop branding and conversion strategies for both SEM and social media channels.
∎ Performance Tracking & Reporting: Track, evaluate, and report the performance of all campaigns using analytics tools. Provide actionable insights and data-driven recommendations to refine strategies.
∎ Brand Development: Build Somokalin Prokashon into a strong and recognizable brand in the publishing industry. Develop and implement strategies to enhance brand visibility and customer loyalty.
∎ Sales Growth: Drive monthly sales revenue of at least 2-3 crore Taka through effective digital marketing initiatives.
∎ As the Digital Marketing Specialist, you will take full ownership of Somokalin Prokashon’s digital marketing strategy and execution.
∎ You will focus on both organic and paid approaches, creating innovative campaigns that enhance our brand presence, generate leads, and optimize sales performance.
∎ The ideal candidate is an experienced marketer with a strong knowledge of media buying, a proven track record of generating significant revenue, and the ability to work independently.
∎ Key Responsibilities:

Skills & Expertise:

Compensation & Other Benefits:
∎ Tour allowance, Over time allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Free Snacks & Tea.
∎ Free Newly Published Books.
∎ Prayer Time Break.
∎ Free Snacks & Tea.
∎ Free Newly Published Books.
∎ Prayer Time Break.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Banasree)

Read Before Apply: Please submit your updated CV and comprehensive portfolio to [email protected], specifying the job title in the subject line for efficient processing.

Apply Procedure:

Email your CV:
∎ Send your CV to the given email [email protected]

Company Information:
∎ Somokalin Prokashon Limited
∎ Banasree, Dhaka 1219
∎ Somokalin Prokashon Limited began its journey to enlighten readers with well-researched works that explore how Islamic teachings can guide humanity toward peace, prosperity, and spiritual fulfillment in today`s world.

Address::
∎ Banasree, Dhaka 1219
∎ Somokalin Prokashon Limited began its journey to enlighten readers with well-researched works that explore how Islamic teachings can guide humanity toward peace, prosperity, and spiritual fulfillment in today`s world.

Application Deadline: 31 Jan 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
11.17%
National University 5.03%
Daffodil International University (DIU) 3.35%
North South University 2.23%
Dhaka International University 2.23%
DHAKA COLLEGE 1.68%
Hajee Mohammad Danesh Science and Technology University 1.68%
University of Chittagong 1.68%
University of Rajshahi 1.68%
Independent University, Bangladesh 1.68%

Interested By Age Range

Age Range Percentage (%)
20-30 59.22%
31-35 20.67%
36-40 6.15%
40+ 2.79%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 18.99%
20K-30K 25.14%
30K-40K 27.37%
40K-50K 11.17%
50K+ 17.32%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 26.82%
0.1 - 1 years 8.38%
1.1 - 3 years 18.99%
3.1 - 5 years 17.32%
5+ years 28.49%

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