Digital Marketing & Social Media Executive
Job Description
Title: Digital Marketing & Social Media Executive
Company Name: Trauma Center
Vacancy: --
Age: 22 to 40 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- 1 to 3 years
- The applicants should have experience in the following business area(s): Hospital, Direct Selling/Marketing Service Company, Diagnostic Centre, Clinic
Published: 2026-09-16
Application Deadline: 2026-10-16
Education:
- Bachelor of Business Administration (BBA)
- Bachelor of Commerce (BCom) in Marketing
- Bachelor/Honors
- Masters
Requirements:
- 1 to 3 years
- The applicants should have experience in the following business area(s): Hospital, Direct Selling/Marketing Service Company, Diagnostic Centre, Clinic
Skills Required: Digital Content Development,Digital Marketing (Social Media Marketing),Graphic Design and Digital Content Creation,SEO and Digital Marketing,Video Direction
Additional Requirements:
- Age 22 to 40 years
Coordinate with the hospital management and different departments regarding marketing activities.
Assist in maintaining the hospital website and online business profiles.
Monitor online reviews and digital reputation.
Support promotional activities, health campaigns, seminars, medical camps, and hospital events.
Stay updated with current digital marketing trends, social media algorithms, healthcare communication practices, and online advertising techniques.
Responsibilities & Context:
Social Media Management
Manage and regularly update the hospital’s Facebook, Instagram, YouTube, TikTok, and other relevant digital platforms.
Develop and maintain a monthly social media content calendar.
Create engaging and informative posts, Reels, Stories, short videos, graphics, and healthcare-related content.
Write clear, professional, and patient-friendly captions in Bangla and English.
Monitor and respond appropriately to comments, messages, and patient/customer inquiries.
Maintain a professional and trustworthy online image of the hospital.
Digital Marketing
Plan, execute, monitor, and optimize Facebook/Instagram and Google Ads campaigns.
Develop digital campaigns for hospital services, specialist departments, diagnostic services, health packages, emergency/trauma services, and awareness programs.
Conduct audience research and identify relevant target audiences.
Monitor advertising budgets and campaign performance.
Test different creatives, audiences, messages, and campaign strategies to improve results.
Generate and track leads through digital marketing campaigns.
Healthcare Content & Campaigns
Develop educational and awareness content related to healthcare, emergency care, trauma care, prevention, wellness, and hospital services.
Coordinate with doctors, consultants, nurses, management, and relevant departments to develop accurate healthcare content.
Promote hospital campaigns, health check-up packages, awareness days, medical camps, seminars, and special programs.
Create content featuring doctors, departments, facilities, services, patient education, and hospital activities.
Identify relevant social media trends and adapt them appropriately for a professional healthcare environment.
Content Production
Coordinate photography and videography of hospital facilities, doctors, departments, events, and services.
Create short-form videos/Reels using Canva, CapCut, or similar tools.
Assist in planning doctor interview videos, health tips, patient education videos, and promotional content.
Ensure all published content maintains the hospital's professional standards and protects patient privacy.
Reporting & Analytics
Prepare weekly and monthly digital marketing and social media performance reports.
Analyze reach, engagement, followers, leads, conversions, website traffic, and advertising performance.
Monitor which content, services, and campaigns perform best.
Maintain records of advertising expenditure and campaign results.
Recommend improvements based on campaign data and audience behavior.
Job Other Benifits:
Employment Status: Full Time
Job Work Place:
Company Information:
Gender: Both Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Healthcare/Medical
