Title: Digital Marketing & Sales Executive
Company Name: The Shayan Resort
Vacancy: 2
Age: 20 to 36 years
Job Location: Dhaka (GULSHAN 1), Manikganj (Singair)
Salary: Negotiable
Experience:
Digital Marketing & Sales Executive
Location: Jamirta, Singair, Manikganj
Department: Sales & Marketing
Employment Type: Full-Time
Position: Digital Marketing & Sales Executive
Vacancy: 1–2
Reporting To: Manager – Sales & Marketing / Management
⸻
ABOUT THE POSITION
Shayan Resort is looking for a smart, energetic and result-oriented Digital Marketing & Sales Executive who can combine digital marketing skills with direct sales and customer conversion.
This is not a social-media-only position.
The selected candidate will be responsible for generating qualified leads through Facebook, Instagram, Google and WhatsApp, following up with customers, converting inquiries into bookings and contributing directly to resort revenue.
Our priority:
Lead → Follow-up → Booking → Revenue
⸻
KEY RESPONSIBILITIES
Digital Marketing
* Manage Facebook and Instagram marketing campaigns.
* Plan and optimize Meta Ads.
* Assist with Google Ads and search campaigns.
* Develop campaigns for rooms, packages, day-outs, events and corporate bookings.
* Coordinate with designers, photographers, videographers and content creators.
* Monitor campaign performance and advertising ROI.
* Identify new digital channels for customer acquisition.
Sales & Lead Conversion
* Respond to Facebook, WhatsApp and online inquiries.
* Make outbound sales calls.
* Follow up with potential customers.
* Convert leads into confirmed bookings.
* Sell rooms, packages, events, convention hall and F&B services.
* Generate corporate and group bookings.
* Maintain customer relationships and encourage repeat bookings.
Corporate Sales
* Approach corporate companies, institutions and organizations.
* Develop corporate client databases.
* Promote corporate meetings, retreats, picnics and events.
* Build relationships with event planners and travel agencies.
* Generate recurring corporate business.
Reporting
Maintain daily sales and marketing records covering:
* Leads received
* Leads contacted
* Follow-ups
* Quotations sent
* Bookings confirmed
* Booking value
* Revenue collected
* Lost leads
* Advertising expenditure
* Cost per lead
* Conversion rate
* ROAS
ALARY & INCENTIVE STRUCTURE
Monthly Salary
Basic Salary: BDT 18,000 – 25,000
Final salary will depend on experience, communication skills, digital marketing ability and proven sales performance.
Performance Incentive
Additional monthly incentive will be provided based on actual collected/confirmed sales, according to the company’s incentive policy.
The objective is to allow a strong performer to earn significantly more than the fixed salary.
Target Mix
The executive should generate business from multiple sources:
* Room/cottage bookings
* Day-out packages
* Family packages
* Corporate bookings
* Convention hall
* Events
* Weddings
* Restaurant/F&B
* Group bookings
* Resort packages
* Membership/promotional packages
KPI SCORECARD
Performance will be evaluated monthly.
KPI Weight
Actual Sales / Revenue 35%
Lead-to-Booking Conversion 15%
Qualified Leads Generated 10%
Corporate & Event Sales 10%
Follow-up & Customer Conversion 10%
Digital Advertising Performance / ROAS 10%
Reporting & CRM Discipline 5%
Customer Communication & Service 5%
Total 100%
DAILY PERFORMANCE EXPECTATION
The executive is expected to maintain an active sales pipeline.
Suggested Daily Activity
* 20–30 customer follow-ups
* 10–20 outbound sales calls
* Respond to all new digital inquiries promptly
* Follow up on pending quotations
* Contact corporate prospects
* Update lead database
* Review campaign performance
* Report confirmed bookings and revenue
Activity targets may be adjusted according to lead volume and business requirements.
CANDIDATE REQUIREMENTS
Education
Bachelor’s degree in Marketing, Business Administration, Hospitality, Tourism or a related field is preferred.
Experience
1–3 years preferred in:
* Digital Marketing
* Sales
* Hotel/Resort
* Travel & Tourism
* Restaurant
* Event Management
* Hospitality
Fresh graduates with exceptional communication and sales ability may also be considered.
Must Have
* Strong communication skills
* Good Bangla and English
* Sales-oriented mindset
* Basic understanding of Meta Ads
* Facebook/Instagram marketing knowledge
* WhatsApp Business experience
* Lead generation knowledge
* Ability to make sales calls
* Customer follow-up ability
* Basic Excel/Google Sheets knowledge
* Ability to work under sales targets
Advantage
Candidates who can demonstrate actual previous campaign results, booking numbers or sales achievements will receive preference.
⸻
WHAT WE EXPECT
We are looking for a candidate who can confidently say:
“I don’t just generate likes and followers. I generate customers and revenue.”
The ideal candidate should be:
Smart + Fast + Persuasive + Creative + Sales-Minded + Data-Driven