Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Printajo Advertising Agency

Vacancy: --

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 50000 - 85000 (Monthly)

Experience:

• At least 5 years

• At least 5 years

• Age At least 25 years

The Digital Marketing Manager will be responsible for planning, managing, executing, and optimizing Printajo’s complete digital marketing activities with a strong focus on lead generation, brand visibility, website traffic, search engine rankings, and sales growth.

The role requires a combination of strategic planning and hands-on execution. The Digital Marketing Manager will manage SEO, Google Ads, social media, content marketing, website optimization, email/WhatsApp marketing, analytics, remarketing, and digital lead-generation campaigns.

The primary objective of this position is to generate qualified business leads and measurable revenue opportunities, not simply website traffic or social media engagement.

Key Job Responsibilities

1. Digital Marketing Strategy

• Develop and execute Printajo’s overall digital marketing strategy.

• Create monthly and quarterly digital marketing plans aligned with company sales targets.

• Identify opportunities to increase qualified leads for vehicle branding, signage, printing and related advertising services.

• Develop strategies for different customer segments, including corporate clients, SMEs, fleet owners, restaurants, retail businesses, events and advertising agencies.

• Monitor competitors and identify new digital marketing opportunities.

• Continuously test and improve marketing channels based on performance data.

2. SEO Management

• Manage the complete SEO strategy for Printajo.

• Conduct keyword research based on search intent, competition, location and commercial value.

• Develop strategies for service pages, location pages, blogs and supporting content.

• Manage on-page SEO, technical SEO, internal linking, content optimization and image optimization.

• Monitor indexing, crawling, redirects, canonicalization, duplicate content and technical SEO issues.

• Identify keyword cannibalization and opportunities to improve existing pages.

• Develop local SEO strategies for Dubai and other target UAE locations.

• Monitor Google Search Console, Google Analytics and ranking performance.

• Work with developers and content/design teams to resolve technical and SEO issues.

• Monitor competitors' SEO strategies, keywords, backlinks and content.

• Build and maintain a structured SEO roadmap based on business priorities.

3. Google Ads / PPC

• Plan, launch and manage Google Ads campaigns.

• Manage Search, Display, Remarketing and other relevant campaign types.

• Conduct high-intent keyword research and continuously refine keyword targeting.

• Create and manage negative keyword lists.

• Develop location-specific and service-specific campaigns.

• Write and test high-converting ad copy.

• Optimize bids, budgets, targeting, landing pages and conversion rates.

• Monitor search terms and eliminate irrelevant traffic.

• Track leads, calls, WhatsApp inquiries and other conversions.

• Optimize campaigns based on cost per qualified lead and actual business value, not clicks alone.

• Coordinate with the sales team to evaluate lead quality.

4. Content Marketing

• Develop monthly content calendars based on SEO and sales priorities.

• Plan website pages, service content, blogs, FAQs, social media content and promotional campaigns.

• Ensure content demonstrates Printajo's expertise, experience, services and project capabilities.

• Coordinate with graphic designers and content writers to produce marketing materials.

• Ensure all content is accurate, useful, original and aligned with the company's brand.

• Develop content around customer problems, buying intent and frequently asked questions.

• Repurpose successful content across website, social media, email and other channels.

5. Social Media Marketing

• Manage Printajo's social media marketing strategy.

• Plan and coordinate content for Instagram, Facebook, LinkedIn, TikTok and other relevant platforms.

• Promote completed vehicle branding projects, signage projects, campaigns, case studies and company capabilities.

• Develop content designed to generate inquiries rather than only engagement.

• Monitor comments, messages and customer interactions.

• Analyze social media performance and improve content based on results.

• Coordinate with the design team for creative production.

6. Website & Conversion Optimization

• Monitor website performance, landing pages and conversion rates.

• Identify pages with high traffic but low conversion and recommend improvements.

• Improve calls-to-action, inquiry forms, WhatsApp buttons and lead-generation elements.

• Work with the website/development team on required changes.

• Ensure landing pages are optimized for Google Ads and SEO.

• Monitor website errors, broken links, indexing problems and user experience issues.

• Recommend new landing pages based on search demand and business opportunities.

7. Lead Generation & CRM Coordination

• Develop digital campaigns specifically designed to generate qualified leads.

• Track leads from source to inquiry and, where possible, through quotation and sales stages.

• Coordinate with the sales team to understand lead quality and conversion.

• Identify which marketing channels generate profitable customers.

• Ensure leads are properly recorded in the CRM.

• Analyze lead quality by campaign, keyword, location and service.

• Recommend budget allocation based on actual business performance.

8. Analytics & Reporting

• Monitor Google Analytics, Google Search Console, Google Ads and other marketing platforms.

• Prepare weekly and monthly marketing performance reports.

• Track key metrics including:

  • Website traffic

  • Organic traffic

  • Keyword rankings

  • Leads

  • Qualified leads

  • Calls

  • WhatsApp inquiries

  • Conversion rate

  • Cost per lead

  • Advertising spend

  • Revenue generated

  • ROI/ROAS

• Identify underperforming campaigns and provide corrective actions.

• Present clear recommendations to management based on data.

9. Competitor & Market Research

• Regularly monitor competitors in Dubai and the UAE advertising/vehicle branding market.

• Analyze competitor websites, SEO keywords, Google Ads, content, offers and digital presence.

• Identify market gaps and new service opportunities.

• Monitor changes in customer search behavior and digital marketing trends.

• Prepare competitive intelligence reports when required.

10. Marketing Automation & AI

• Identify opportunities to automate repetitive marketing tasks.

• Explore and implement appropriate AI tools for content, SEO, customer communication, reporting and campaign optimization.

• Coordinate with CRM/technical teams to improve lead management and follow-up.

• Develop automated lead nurturing campaigns where appropriate.

• Use AI responsibly while ensuring marketing content remains accurate, original and aligned with Printajo's brand.

Daily Responsibilities

• Monitor Google Ads and active campaigns.

• Check new leads and campaign performance.

• Review search terms and negative keywords.

• Monitor website and SEO issues.

• Follow up on ongoing content and SEO tasks.

• Coordinate with designers, developers, sales and content teams.

• Check important rankings and organic traffic changes.

• Identify urgent marketing issues and take corrective action.

• Update campaign/project status in the relevant reporting system.

Weekly Responsibilities

• Review Google Ads performance.

• Review SEO rankings and organic traffic.

• Analyze leads and lead quality.

• Review competitor activity.

• Check content production progress.

• Identify technical SEO issues.

• Review social media performance.

• Prepare a weekly marketing performance summary.

• Recommend actions for the following week.

Monthly Responsibilities

• Prepare a complete digital marketing performance report.

• Compare actual results against monthly targets.

• Review marketing spend and cost per qualified lead.

• Evaluate SEO growth and keyword performance.

• Review campaign profitability and lead quality.

• Prepare the next month's marketing strategy and action plan.

• Identify new keywords, services, audiences and campaign opportunities.

• Review competitor activity and market changes.

Key Performance Indicators (KPIs)

The Digital Marketing Manager will be evaluated primarily on measurable business results, including:

• Qualified leads generated.

• Cost per qualified lead.

• Lead-to-quotation conversion.

• Quotation-to-sale conversion support.

• Organic traffic growth.

• Growth of commercially valuable keywords.

• Google Ads conversion rate.

• Google Ads cost efficiency.

• Website conversion rate.

• Growth in organic inquiries.

• Marketing-generated revenue opportunities.

• SEO technical health.

• Content production and publishing consistency.

• Campaign ROI/ROAS.

Required Skills & Qualifications

• Bachelor's degree or equivalent experience in Digital Marketing, Marketing, Business or a related field.

• Proven experience in digital marketing and lead generation.

• Strong practical knowledge of SEO and Google Ads.

• Experience with Google Analytics and Google Search Console.

• Understanding of keyword research and search intent.

• Strong knowledge of content marketing.

• Experience managing social media campaigns.

• Good understanding of conversion optimization and landing pages.

• Strong analytical and reporting skills.

• Good written and verbal English communication.

• Ability to work independently and manage multiple projects.

• Strong understanding of UAE/Dubai digital marketing is an advantage.

• Experience in B2B marketing, advertising, printing, signage, construction or related industries is an advantage.