Email Marketing Executive - Cold Email Specialist

Job Description

Title: Email Marketing Executive - Cold Email Specialist

Company Name: Printajo Advertising Agency

Vacancy: --

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 40000 (Monthly)

Experience:

• At least 3 years

• Masters

• At least 3 years

• Age At least 25 years

Plan, create, and execute email marketing campaigns to promote the company's services, offers, and business initiatives.

• Develop engaging email content, subject lines, and calls to action that drive opens, clicks, and conversions.

• Design and manage professional email newsletters, promotional emails, and marketing communications.

• Build, maintain, and segment email databases to ensure targeted and relevant communication.

• Manage email marketing platforms and automate campaigns based on customer behavior and business objectives.

• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.

• Conduct A/B testing to improve email content, subject lines, layouts, and overall campaign effectiveness.

• Ensure email campaigns follow applicable data protection regulations and email marketing best practices.

• Coordinate with the sales, design, and marketing teams to align email campaigns with company goals.

• Generate regular performance reports and recommend strategies for continuous improvement.

• Maintain email lists, improve deliverability, and minimize spam complaints and bounce rates.

Requirements and Qualifications

• Bachelor's degree or diploma in Marketing, Business Administration, Communications, or a related field.

• Proven experience in email marketing, digital marketing, or a similar role.

• Hands-on experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.

• Excellent written communication and copywriting skills in English.

• Knowledge of email automation, audience segmentation, lead nurturing, and campaign analytics.

• Familiarity with email design principles, responsive layouts, and basic HTML is an advantage.

• Strong analytical skills with the ability to interpret campaign data and improve results.

• Excellent organizational skills, attention to detail, and ability to meet deadlines.

• Knowledge of CRM systems and digital marketing tools is an added advantage.