Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: NASSA GROUP

Vacancy: --

Age: 35 to 40 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 10 years
∎ The applicants should have experience in the following business area(s):Retail Store, Training Institutes, Garments, Textile, Hospital, Travel Agent, Real Estate, Share Brokerage/ Securities House, Food (Packaged)

Published: 30 Mar 2024

Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Bachelor of Business Administration (BBA)
∎ Master of Business Administration (MBA) in Marketing
∎ Master of Business Administration (MBA)

Requirements:

Additional Requirements:
∎ Age 35 to 40 years
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google AdWords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google AdWords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities & Context:
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Design, build and maintain our social media presence
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Instrument conversion points and optimize user funnels
∎ Collaborate with agencies and other vendor partners
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Any other work assign by management.
∎ We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Design, build and maintain our social media presence
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Instrument conversion points and optimize user funnels
∎ Collaborate with agencies and other vendor partners
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Any other work assign by management.

Compensation & Other Benefits:
∎ As per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Company Information:
∎ NASSA GROUP
∎ 238, Tejgaon Industrial Area, Gulshan Link Road, Dhaka-1208
∎ EXPORTER

Address::
∎ 238, Tejgaon Industrial Area, Gulshan Link Road, Dhaka-1208
∎ EXPORTER

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 29 Apr 2024

Category: Marketing/Sales

Source: bdjobs.com

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