Digital Marketing Expert (Paid Ads & Growth)

Job Description

Title: Digital Marketing Expert (Paid Ads & Growth)

Company Name: LensCafe Studio

Vacancy: 1

Age: 23 to 36 years

Job Location: Dhaka (Malibagh)

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Educational Technology (Edtech) Startup, Business-to-Business (B2B) Software and Services Startup, Online Retail Startup

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Educational Technology (Edtech) Startup, Business-to-Business (B2B) Software and Services Startup, Online Retail Startup

• Age 23 to 36 years

Job Opening: Digital Marketing Expert (Paid Ads & Growth)

Company: Lens Cafe Studio
Job Type: Full-Time
Work Mode: Hybrid (Office + Work From Home)

Lens Cafe Studio is looking for an experienced, performance-driven Digital Marketing Expert who specializes in paid advertising, campaign optimization, and digital growth strategies. The ideal candidate should be result-oriented, analytical, responsible, and passionate about driving measurable business growth.

🕒 Work Schedule

• 4 Days Work From Office

• 3 Days Work From Home

• Must be highly dedicated and responsive during working hours

💰 Salary

BDT 20,000 – 40,000
(Salary depends on experience, skills, and performance)

🎯 Job Responsibilities

• Plan, execute, manage, and optimize paid ad campaigns on:

  • Facebook & Instagram (Meta Ads)

  • Instagram Marketing (Organic & Paid Strategy)

  • YouTube Ads

  • Google Ads (Search, Display & Video)

• Develop and manage full-funnel marketing strategies (Awareness → Leads → Sales).

• Strong understanding of platform algorithms, audience targeting, and scaling strategies.

• Set up, manage, and optimize:

  • Facebook Pixel

  • Google Tag Manager

  • Conversion Tracking & Retargeting

• Work with LMS and CRM platforms to track:

  • Leads

  • User journeys

  • Conversions

• Analyze campaign performance and prepare weekly & monthly reports with actionable insights.

• Continuously optimize ads for better ROI, lead quality, sales, and conversions.

• Collaborate closely with content, design, and strategy teams.

• Stay updated with the latest digital marketing trends, tools, and platform updates.

✅ Required Skills & Experience

• Proven experience in paid advertising and performance marketing.

• Strong knowledge of LMS-based businesses and education platforms.

• Hands-on experience in selling online courses will get strong preference.

• Excellent analytical skills and data-driven decision-making ability.

• Ability to manage multiple campaigns and meet deadlines.

• Strong communication and teamwork skills.

⭐ Preferred Candidate Traits

• Result-oriented mindset

• Highly responsible and proactive

• Fast learner and adaptable

• Passionate about digital growth and scaling businesses