Digital Marketing Expert (Ad Run Specialist)

Job Description

Title: Digital Marketing Expert (Ad Run Specialist)

Company Name: LensCafe Studio

Vacancy: 1

Age: 22 to 35 years

Job Location: Dhaka (Malibagh)

Salary: Tk. 8000 - 15000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, BPO/ Data Entry Firm, Online Streaming Startup, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Bachelor/Honors

Bachelor’s degree in Marketing, Business, or a related field

(Practical experience will be prioritized over academic background)

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, BPO/ Data Entry Firm, Online Streaming Startup, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Age 22 to 35 years

Required Skills & Experience

• Minimum 3–5 years of hands-on experience in Digital Marketing (Ad Running).
• Proven success in running paid advertising campaigns.
• Strong working knowledge of:
• Facebook Ads Manager
• Google Ads Dashboard
• YouTube Ad Campaigns
• Instagram Marketing

Practical experience with:

• Pixel setup
• Tracking & retargeting
• Landing page-based campaigns
• Familiarity with LMS and CRM platforms (lead tracking, student/user management).
• Ability to analyze performance data and metrics.
• Strong communication and teamwork skills.

Personal Requirements

• Dedicated, responsible, and punctual
• Strong time management skills
• Ability to work independently and meet deadlines
• Honest, professional, and goal-oriented mindset
• Basic understanding of CRM pipelines, lead management, and automation flows.
• Knowledge of LMS platforms, course funnels, and student acquisition strategies.
• Understand landing page structure, basic website functionality, and conversion optimization.

Lens Cafe Studio is looking for an experienced, performance-driven Digital Marketing Expert who specializes in paid advertising, campaign optimization, and digital growth strategies. The ideal candidate must be passionate, responsible, and result-oriented with strong analytical skills.

Work Schedule

• Office Work: 1–2 days per week (Work from Office)

Job Responsibilities

Plan, run, manage, and optimize paid ad campaigns on:

• Facebook & Instagram (Meta Ads)

• Instagram Marketing (Organic & Paid Strategy)

• YouTube Ads

• Google Ads (Search, Display & Video)

• Strong understanding of platform algorithms, audience targeting, and funnel strategies.

• Set up, manage, and optimize:

• Facebook Pixel

• Google Tag Manager

• Conversion Tracking & Retargeting

• Work with LMS and CRM platforms to track leads, user journeys, and conversions.

• Analyze campaign performance and prepare weekly/monthly reports with actionable insights.

• Optimize ads for better ROI, leads, sales, and conversions.

• Collaborate with content, design, and strategy teams.

• Stay updated with the latest digital marketing tools, trends, and platform updates.

Salary: BDT 8,000 - 15,000 (Based on experience & performance) Hybrid work environment Performance-based growth opportunities Long-term career development in a creative digital studio