Job Description
Title: Digital Marketing Expert
Company Name: M/s. iTRADE LINKS
Vacancy: 1
Age: 25 to 50 years
Location: Narayanganj (Siddirganj)
Salary: Tk. 25000 - 50000 (Monthly)
Experience:
∎ 10 to 20 years
∎ The applicants should have experience in the following business area(s):E-commerce
Published: 28 Dec 2024
Education:
∎ Bachelor/Honors
Requirements:
Additional Requirements:
∎ Age 25 to 50 years
Responsibilities & Context:
∎ Duties and Responsibilities:
∎ 1. Strategic Planning and Execution:
∎ i. Develop comprehensive digital marketing strategies aligned with business goals.
∎ ii. Identify and target key audience segments for optimal campaign performance.
∎ iii. Plan, execute, and manage digital campaigns across multiple channels, including social media, email, PPC, and SEO.
∎ 2. Search Engine Optimization (SEO):
∎ i. Optimize website content, images, and structure to improve search engine rankings.
∎ ii. Conduct in-depth keyword research and competitor analysis.
∎ iii. Monitor and improve organic traffic using tools like Google Analytics, SEMrush, or Ahrefs.
∎ 3. Pay-Per-Click (PPC) Campaign Management:
∎ i. Create and manage PPC campaigns on platforms like Google Ads and Bing Ads.
∎ ii. Perform A/B testing of ad creatives and landing pages.
∎ iii. Analyze campaign metrics and optimize for higher ROI.
∎ 4. Social Media Marketing:
∎ i. Develop tailored strategies for each social platform to boost brand visibility and engagement.
∎ ii. Design, schedule, and post high-quality, engaging content.
∎ iii. Monitor analytics to track follower growth, post reach, and engagement.
∎ 5. Content Marketing and Strategy:
∎ i. Create high-value content like blogs, videos, whitepapers, and infographics.
∎ ii. Optimize content for SEO and user engagement.
∎ iii. Collaborate with designers and content writers to ensure cohesive messaging.
∎ 6. Email Marketing and Automation Design and execute targeted email campaigns to nurture leads and retain customers.
∎ i. Set up and optimize email workflows using tools like Mailchimp, HubSpot, or Active Campaign.
∎ ii. Track and analyze email performance metrics, such as open rates and conversions.
∎ 7. Data Analytics and Reporting Analyze digital marketing performance data to assess effectiveness and ROI.
∎ i. Generate detailed reports for stakeholders, highlighting key metrics and actionable insights.
∎ ii. Continuously refine strategies based on data trends and campaign outcomes.
∎ 8. Staying Updated on Industry Trends Keep abreast of emerging tools, technologies, and trends in digital marketing.
∎ i. Adapt strategies to leverage new features and platforms effectively.
∎ ii. Monitor competitor activities and industry benchmarks.
∎ 9. Lead Generation and Conversion Optimization:
∎ i. Develop strategies to generate high-quality leads across digital platforms.
∎ ii. Optimize landing pages and funnels to boost conversion rates.
∎ iii. Implement and track retargeting campaigns for better audience retention.
∎ 10. Team Collaboration and Coordination:
∎ i. Work with cross-functional teams, including sales, design, and product teams, to ensure unified marketing efforts.
∎ ii. Train and mentor junior team members on digital marketing best practices.
∎ iii. Partner with external agencies for specialized tasks, such as influencer marketing or video production.
∎ iv. Key Skills for a Digital Marketing Expert:
∎ i. Advanced knowledge of SEO, PPC, and social media marketing strategies.
∎ ii. Expertise in analytics tools like Google Analytics, Data Studio, and Tableau.
∎ iii. Proficiency in advertising platforms like Facebook Ads Manager, Google Ads, and LinkedIn Ads.Strong copywriting and content creation skills.
∎ iv. Exceptional problem-solving, analytical, and communication abilities.
∎ By leveraging these skills and responsibilities, You have to ensure optimal online presence, effective lead generation, and measurable growth for businesses.
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Narayanganj (Siddirganj)
Company Information:
∎ M/s. iTRADE LINKS
∎ House No. 01, Road No. 01, Bandhan Villa, Sabujbag, Dhaka-1214
∎ Importer Exporter & Supplier
Address::
∎ House No. 01, Road No. 01, Bandhan Villa, Sabujbag, Dhaka-1214
∎ Importer Exporter & Supplier
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 7 Jan 2025
Category: Design/Creative
