Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Gen-Z Furniture

Vacancy: 1

Age: 18 to 25 years

Job Location: Dhaka (Vatara)

Salary: Tk. 10000 - 15000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Furniture Manufacturer, Steel
• Freshers are also encouraged to apply.

• Diploma in Computer
• HSC
• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Furniture Manufacturer, Steel
• Freshers are also encouraged to apply.

• Age 18 to 25 years
• Only Male

• Developing and Implementing : Digital Marketing CampaignsThe primary responsibility is to create, plan, and execute digital marketing strategies across various channels like social media, search engines, email, and more. This includes setting campaign objectives, identifying the target audience, and ensuring alignment with business goals.

• SEO and SEM Management : Ensuring that the company’s website ranks well on search engines is critical. The executive must manage SEO (Search Engine Optimization) efforts by using the right keywords, optimizing content, and keeping up with algorithm updates. They may also handle SEM (Search Engine Marketing) campaigns, such as pay-per-click (PPC) advertising, to drive traffic and conversions.

• Content Creation and Management : The role involves producing or overseeing the production of digital content, such as blog posts, infographics, videos, and social media updates, that engage the audience and align with the brand`s voice. This includes managing content calendars and ensuring timely content delivery.

• Social Media Management : Managing social media profiles on platforms like Facebook, Instagram, LinkedIn, and Twitter is key. Facebook Post Design ,This includes posting content, engaging with followers, monitoring performance, and staying updated with social media trends and algorithm changes.

• Email Marketing : CampaignsThe executive is responsible for designing and executing email marketing campaigns to reach potential customers, build relationships, and increase engagement. This involves segmenting email lists, creating compelling newsletters, and tracking open and conversion rates.

• Analyzing and Reporting on Campaign : PerformanceRegular monitoring of digital campaigns to assess their effectiveness is essential. The Digital Marketing Executive must analyze performance metrics like website traffic, click-through rates (CTR), conversion rates, and ROI. They generate reports that help refine future marketing strategies.

• Managing Online Advertising Campaigns : They are responsible for setting up and managing paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. This includes budget management, bid optimization, and performance tracking to ensure cost-effective advertising.

• Collaboration with Other Teams : The role often requires working closely with other departments, such as sales, design, and product teams, to ensure marketing campaigns align with overall business strategies. They also collaborate with external agencies and vendors for specialized services.

• Staying Updated with Industry Trends : A Digital Marketing Executive must continuously stay informed about the latest trends, tools, and best practices in the digital marketing space. This ensures that the company stays competitive in an ever-evolving digital landscape. 

• Salary Review: Yearly