Digital Marketing Executive
Job Description
Title: Digital Marketing Executive
Company Name: British Bangla Travel
Vacancy: 02
Job Location: Dhaka Division
Employment Status: Full-time
Educational Requirements:
∎ BS/ MS degree in marketing or a related field or Relevant working experience in digital marketing.
Experience Requirements:
∎ At least 2 year(s)
∎ The applicants should have experience in the following business area(s):
Advertising Ageny
Job Responsibilities:
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
∎ Design, build and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Identify trends and insights, and optimise spend and performance based on the insights.
∎ Brainstorm new and creative growth strategies.
∎ Plan, execute, and measure experiments and conversion tests.
∎ Collaborate with internal teams to create landing pages and optimise user experience.
∎ Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Instrument conversion points and optimise user funnels.
∎ Collaborate with agencies and other vendor partners.
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Additional Requirements:
∎ Both males and females are allowed to apply
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimising landing pages and user funnels.
∎ Experience with A/B and multivariate experiments.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
∎ Experience in working on Adobe Creative Suite.
∎ Working knowledge of ad serving tools (e.g., DART, Atlas).
∎ Experience in setting up and optimising Google Adwords campaigns.
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints.
∎ Strong analytical skills and data-driven thinking.
∎ Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary: Negotiable
Compensation & Other Benefits:
∎ Performance bonus
∎ Salary Review: Yearly
∎ Festival Bonus: 1
∎ Paid holiday
∎ Festival bonus
∎ Prime office location
∎ Friendly workplace
Application Deadline: November 30, 2019
Company Information:
∎ British Bangla Travel
∎ Address : Park Plaza, Flat-N-9, Road No-17, 31 Banani, Dhaka, Bangladesh.
∎ Web : ncltours.co.uk
∎ Business : British Bangla Travel act as a principal guided tour organiser, flight-plus package provider and custom made package organiser. The company focuses on the people who prefer package tours to explore, relax, revive and re-energize themselves. We are backed by our parent company, Nelson College London, which has a multimillion pound turnover. Our organization NCL tours are ATOL, ABTA and IATA bonded.
Information about NCL Tours:
Online Technology: Recently we have established business contract with Digital Trip (eVolve version 3) who will provide technology support to rebuild our online presence. We have business relationship with Multicom (FAB) to use their internet booking engine (Find and Book) via API and connect to all of our suppliers.
Back Office Solution: We have signed a contract with Dolphin Dynamics to use their Back Office solution which will be connected with Amadeus GDS system.
Corporate Relationships: We have business relationship with leading travel technology provider and Travel back office solution provider.
Address: Commercial House, 406-410 Eastern Avenue Gants Hill, London IG2 6NQ GB
Phone: 0208 900 1624
Category: Hospitality/ Travel/ Tourism
