Digital Marketing / Advertising Manager

Job Description

Title: Digital Marketing / Advertising Manager

Company Name: SN Developers LTD

Vacancy: 3

Age: 20 to 50 years

Job Location: Khulna (Khalishpur)

Salary: Negotiable

Experience:

• 2 to 5 years

• Bachelor/Honors

• 2 to 5 years

• Age 20 to 50 years

• 2-5 years of experience in digital marketing, preferably within the Real estate sectors for post.
• Proven experience in social media marketing, content marketing, SEO, SEM, Email marketing and lead generation.
• Strong understanding of Google Analytics, Google Ads, social media platforms, and digital marketing tools.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and able to manage multiple projects simultaneously.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Knowledge of the education consultancy industry is a plus.

Key Responsibilities of Digital Marketing Manager:

• Digital Strategy Development: Create and execute digital marketing strategies aimed at increasing brand awareness, lead generation, and advertisement consultancy services.
• Content Marketing: Oversee content creation for various digital platforms (social media, website, blogs, etc.) that resonates with prospective Real Estate.
• Social Media Management: Manage and optimize social media accounts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to engage with prospective Real Estate. Track performance metrics and adjust strategies accordingly.
• SEO & SEM: Implement SEO best practices to optimize the company’s website for search engines and manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive traffic and generate qualified leads.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and retain clients.
• Analytics & Reporting: Monitor and report on the effectiveness of digital campaigns using tools like Google Analytics, social media insights, and email marketing analytics. Use data to optimize strategies for maximum impact.
• Lead Generation & Conversion: Develop and optimize lead generation funnels (including landing pages, forms, and CTAs) to convert website visitors into inquiries and leads.
• Stay Updated on Digital Marketing Trends: Keep up to date with the latest digital marketing trends, tools, and best practices in the education sector.
• Digital Marketer part:
• Digital Marketing Campaigns: Develop, implement, and manage digital marketing campaigns that align with the company's goals and increase engagement with prospective Real Estate client.
• Social Media Marketing: Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) by creating engaging content, posting regularly, and interacting with followers. Track and report on campaign performance.
• Pay-Per-Click Advertising (PPC): Assist with creating and managing paid search campaigns (Google Ads, Facebook Ads, etc.), ensuring ads are optimized for lead generation and maximizing ROI.
• Email Marketing: Design, implement, and track email marketing campaigns, including newsletters, promotional offers, and drip campaigns, to nurture leads and retain clients.
• Collaboration with Sales Team: Work with the sales and admissions team to ensure seamless lead handover, communication, and follow-up on digital marketing-generated leads.
• Market Research & Trend Analysis: Stay updated on digital marketing trends, the competitive landscape, and the education sector’s evolving needs to inform strategies and keep the company ahead of the curve.