Diagnostic Marketing Executive

Job Description

Title: Diagnostic Marketing Executive

Company Name: MEDISON MEDICAL SERVICES LIMITED

Vacancy: 12

Age: Na

Job Location: Dhaka (Shaymoli)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Hospital,Pharmaceutical/Medicine Companies,Diagnostic Centre,Healthcare Startup

• Bachelor/Honors

• 1 to 3 years
• The applicants should have experience in the following business area(s): Hospital,Pharmaceutical/Medicine Companies,Diagnostic Centre,Healthcare Startup

• Experience: 1–3 years in healthcare or diagnostics marketing preferred
• Key Skills: Communication, Sales, Client Relations, Market Analysis

Industry: Diagnostics

Target: Sales & Referral Growth

Client Acquisition & Relationship Management

• • Identify and approach potential referring doctors, clinics, hospitals, and corporate clients.
  • Build and maintain strong, long-term relationships with key stakeholders.
  • Follow up regularly to ensure consistent referrals and client satisfaction.

Field Marketing & Field Development

• • Conduct daily field visits across assigned areas within Dhaka city.
  • Expand market coverage by identifying new territories and opportunities.
  • Maintain detailed records of client visits and activities.

Promotional Campaigns

• • Plan and execute promotional activities, CME (Continuing Medical Education) sessions, and diagnostic camps.
  • Distribute promotional materials such as brochures, test menus, and discount offers.
  • Represent the organization at health fairs, seminars, and outreach programs.

Sales & Target Achievement

• • Meet or exceed monthly and quarterly marketing targets.
  • Monitor sales performance and take corrective actions when needed.
  • Prepare regular reports on outreach and conversion rates.

Market Intelligence

• • Collect and report competitor information, market trends, pricing, and promotional tactics.
  • Suggest new services or offers based on customer demand and competitor activity.

Coordination & Communication

• • Coordinate with lab staff, collection centers, and customer service teams to ensure smooth service delivery.
  • Handle customer complaints, queries, and feedback efficiently.

Brand Building

• • Maintain a professional image and promote the diagnostic center’s reputation in the healthcare community.
  • Support digital marketing efforts by providing insights from the field and gathering content ideas.