Deputy Manager/ Manager, Marketing

Job Description

Title: Deputy Manager/ Manager, Marketing

Company Name: Aftab Bahumukhi Farms Ltd.

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing
• Bachelor/Honors

• At least 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Develop and implement comprehensive marketing strategies and plans that align with Aftab’s business objectives.

• Conduct market research to identify trends, customer needs, and competitive landscape.

• Collaborate with senior management to define marketing goals and KPIs.

• Enhance and maintain the Aftab brand, ensuring consistent messaging and visual identity across all marketing channels.

• Develop branding campaigns and initiatives to increase brand awareness and loyalty.

• Lead the marketing efforts for all product categories including DOC, cattle feed, poultry feed, and fish feed.

• Develop and manage product launch plans, promotional activities, and advertising campaigns.

• Work closely with the sales team to develop sales tools and collateral that support product sales.

• Oversee digital marketing efforts including social media, SEO, email marketing, and online advertising.

• Analyze digital marketing metrics and optimize campaigns to improve performance and ROI.

• Develop and implement customer engagement strategies to build strong relationships with key stakeholders including farmers, distributors, and retailers.

• Organize events, trade shows, and seminars to promote Aftab’s products and connect with customers.

• Develop and manage the marketing budget, ensuring efficient allocation of resources and achieving financial targets.

• Monitor and report on the effectiveness of marketing activities and their impact on sales and profitability. 

• Mobile bill,Tour allowance,Medical allowance,Provident fund,Weekly 2 holidays,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2