Corporate Marketing Officer

Job Description

Title: Corporate Marketing Officer

Company Name: Divine Mercy Hospital Ltd.

Vacancy: 01

Age: 25 to 35 years

Job Location: Gazipur (Kaliganj)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA)

• A minimum of 3-5 years of experience in a corporate marketing role, preferably within the healthcare, hospital, or pharmaceutical industry.

• Proven experience in digital marketing, social media management, and content marketing will get preference.

• Knowledge of healthcare compliance and regulations related to advertising.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital

• Age 25 to 35 years

• Strategic Thinker: Ability to see the big picture and develop long-term strategies that align with business goals.

• High Integrity: Understanding of and commitment to patient confidentiality and ethical marketing practices in healthcare.

• Exceptional Communicator: Outstanding writing, editing, and verbal communication skills; able to simplify complex medical information.

• Creativity & Innovation: A creative mindset with a passion for storytelling and developing engaging marketing content.

• Data-Driven: Comfortable using data and metrics to guide decisions and demonstrate effectiveness.

• Collaborative Team Player: Ability to work effectively with clinical staff, administrators, and external agencies.

1. Strategic Marketing & Brand Management:

• Develop and implement integrated marketing strategies for key clinical service lines.

• Manage and uphold the hospital`s brand identity, ensuring consistency across all touchpoints (digital, print, internal, external).

• Conduct market research and competitor analysis to identify growth opportunities and inform marketing strategies.

• Collaborate with clinical department heads to understand service differentiators and develop targeted promotional plans.

2. Internal & Corporate Communications:

• Support internal communication initiatives to ensure staff are informed and engaged with the hospital`s mission and key updates.

• Connect with different Corporate and Business Organizations to sign bilateral agreements for enhancing hospital business goal.

• Follow up and regular communication with all the organization’s under MoU to attract and enhance patient flow to hospital

• Generate a broadsheet to provide patient flow feedback and any other relevant issues

• Assist in the production of corporate materials, including annual reports, community benefit reports, and executive presentations.

• Regularly consult with Departmental Head and prepare a plan about corporate business development.

3. Campaign Management & Analytics:

• Plan and manage multi-channel marketing campaigns from concept to execution and analysis.

• Track marketing ROI for various initiatives and prepare regular reports for leadership on campaign performance and market trends.

• Manage the marketing budget for assigned projects and campaigns.

4. Digital Marketing & Content Creation:

• Create, curate, and manage high-quality, accurate content for various platforms (blog articles, patient testimonials, videos, press releases).

• Develop and execute email marketing campaigns for patient education, community outreach, and service promotion.

• Monitor and report on digital marketing performance metrics (web traffic, engagement, conversion rates) and optimize campaigns accordingly.

• Mobile bill,Gratuity
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2