Content Writer (Website & Social Media)

Job Description

Title: Content Writer (Website & Social Media)

Company Name: STANDARD MH GROUP

Vacancy: 1

Age: 25 to 35 years

Job Location: Dhaka (Tejgaon Industrial Area)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, IT Enabled Service, NGO, E-commerce

• Bachelor of Arts (BA)

• Bachelor’s degree in English, Journalism, Marketing, Fashion Communication, or a related field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, IT Enabled Service, NGO, E-commerce

• Age 25 to 35 years

Technical Skills:

• SEO content writing and keyword optimization.

• Social media content creation for multi-platform campaigns.

• Familiarity with CMS platforms (Shopify, Laravel, WordPress).

• Strong knowledge of fashion trends and technical apparel features.

• Proficiency with content scheduling tools (Later, Hootsuite, Buffer).

Core Competencies:

• Creative storytelling and brand-aligned writing.

• Strong attention to detail with excellent proofreading skills.

• Time management and ability to meet deadlines.

MOMËNTS is a prominent brand under the Standard MH Group, known for its high-quality children`s clothing in Bangladesh. We are committed to creating fashionable, comfortable, and durable clothing that delights both children and parents.

We are seeking a creative and detail-oriented Content Writer to develop compelling, accurate, and brand-consistent content for Moments diverse product range, spanning both fashion and technical apparel. This role focuses on delivering impactful storytelling across the company’s website, e-commerce platforms, and social media channels—driving brand awareness, audience engagement, and online conversions through engaging, SEO-optimized content.

Key Responsibilities:

1. Website Content Development – Write clear, persuasive, and SEO-friendly product descriptions, landing pages, and blog articles that strengthen brand storytelling and boost online sales.

2. Social Media Content Creation – Produce engaging captions, campaign copy, and storytelling posts for platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok.

3. Technical Product Storytelling – Simplify complex garment features (fabric types, construction details, functionality) into consumer-friendly language that highlights value and appeal.

4. Brand Voice Consistency – Ensure a unified tone, style, and messaging across all digital channels, in line with the brand’s identity and positioning.

5. Cross-Functional Collaboration – Work closely with marketing, design, and product development teams to align content with campaign visuals and brand strategy.

6. Performance Monitoring & Optimization – Track analytics, engagement metrics, and SEO performance to refine content for greater reach, conversion, and audience interaction.

7. Market & Trend Research – Stay ahead of fashion trends, consumer preferences, and competitor activities to produce timely and relevant content.