Brand Marketing Manager
Job Description
Title: Brand Marketing Manager
Company Name: Fixelsgraphix Multimedia
Vacancy: 1
Age: Na
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
- 3 to 7 years
- The applicants should have experience in the following business area(s): Advertising Agency
Published: 2026-01-02
Application Deadline: 2026-01-12
Education:
- Bachelor/Honors
Requirements:
- 3 to 7 years
- The applicants should have experience in the following business area(s): Advertising Agency
Skills Required: Advertising , Branding,Brand Strategy,Branding,Branding Skills,Business Development,Promotion and Branding
Additional Requirements:
Responsibilities & Context:
Brand & Marketing Strategist
Role Objective
To define the brand’s identity, establish a competitive market position, and design a scalable go-to-market (GTM) strategy that drives both brand awareness and product sales.
1. Core Competencies
A. Brand Architecture & Positioning
• Customer Insights: Ability to conduct qualitative and quantitative research to build detailed User Personas.
• Value Proposition: Expertise in defining the “Why.” They must be able to articulate your product’s unique benefits in a way that differentiates it from competitors.
• Visual & Verbal Identity: Experience overseeing the creation of a brand's "look and feel" and its "tone of voice" to ensure consistency across all platforms.
B. Strategic Growth & Marketing
• Funnel Development: Knowledge of the full customer journey—from Awareness (top of funnel) to Conversion (bottom of funnel) and Retention.
• Channel Strategy: Proficiency in selecting the right mix of channels (e.g., LinkedIn/Meta Ads, SEO, Influencer Marketing, or Email) based on where your specific audience lives.
• Budget Management: Ability to allocate marketing spend efficiently to maximize Return on Ad Spend (ROAS).
C. Data & Analytics
• Performance Tracking: Must be able to set up and interpret dashboards (Google Analytics, CRM data) to prove what is working.
• Optimization: A "test and learn" mindset—using A/B testing to refine messaging and landing pages.
2. Professional Experience & Qualifications
• Proven Track Record: At least 5–8 years of experience in marketing, with specific examples of taking a product from "zero to one" (launch phase).
• Industry Relevance: Experience in your specific sector (e.g., B2B SaaS, Physical Goods, Fintech) is highly preferred.
• Technical Stack: Familiarity with modern tools such as:
o CRMs: HubSpot, Salesforce, or Pipedrive.
o Analytics: GA4, Hotjar, or Mixpanel.
o Execution: Canva/Adobe (oversight), Email Marketing platforms, and Ad Managers.
3. Soft Skills & Cultural Fit
• The "Translator" Ability: Can turn complex product features into simple, emotional human benefits.
• Entrepreneurial Grit: In the early stages, things change fast. The candidate should be comfortable with ambiguity and "rolling up their sleeves."
• Direct Communication: They should be comfortable challenging your ideas if the data suggests a different direction.
4. Interview "Green Flags" (What to listen for)
• “Before we talk about ads, I need to understand your customer’s biggest pain point.”
• “I don’t care about Likes; I care about Customer Acquisition Cost (CAC) and Revenue.”
• “Here is a time I failed a launch, what I learned from it, and how I fixed the next one.”
5. Deliverables Expected (First 90 Days)
1. Brand Strategy Guide: Mission, vision, values, voice, and visual direction.
2. Competitive Audit: A deep dive into what your rivals are doing and where they are weak.
3. Go-To-Market (GTM) Plan: A step-by-step roadmap of which channels will be used to launch the product.
4. KPI Dashboard: A clear system for measuring success and failure.
Job Other Benifits:
Employment Status: Full Time
Job Work Place:
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
