Behaviour Change Content Writer
Job Description
Title: Behaviour Change Content Writer
Company Name: Noora Health
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Experience Requirements:
∎ At least 4 year(s)
Job Responsibilities:
∎ Draft and write creative and insightful content for effective health communications messaging. These messages will be delivered through classroom-like settings (e.g. handouts, flipcharts) or digital channels (e.g. Whatsapp, SMS, IVRS)
∎ Craft the copy with the target users in mind so the content and collateral is easily understandable and nudges the audience to adopt healthy practices and promotes positive health seeking behaviors. Our audience are those that access care in government hospitals, and public health settings, and may have limited health literacy
∎ Interact with medical experts to understand the nuances of a medical condition and work on the medical content outline through a creative lens to develop health education content for our tools
∎ Liaise with the visual and design team to ensure visuals, tone, and other collateral components align with intended messaging
∎ Work closely with the design, implementation, and research team to incorporate learnings and refine communication products
∎ Conduct needs-finding and user research around programs from a content perspective to understand areas and contribute to insights to inform the creation of our health education curriculum
∎ Participate in the testing of health messaging/ tools to validate the effectiveness of the material
∎ Support and guide other colleagues in the creative content writing and development process
∎ Conduct review and other desk research of existing health communication material for best practices and inspiration
Additional Requirements:
∎ Experience of at least 4 years in copywriting or behavior change writing for people-centric campaigns on public health related issues, rural development, Government schemes or other development areas
∎ Prior experience of working on communication campaigns for NGOs, Multi/bi-lateral agencies, Development sector, Centre or provincial/district Government is essential
∎ Graduate/Post-Graduate with Degree/ Post Graduate Diploma in Mass Communication, Marketing, Advertising, PR, Journalism, Public Health, Medicine or any other related field
∎ Excellent creative writing skills in Bangla to draft copy for health communication collaterals, and intermediate level proficiency in English
∎ Experience working on digital health interventions such as WhatsApp, IVRS, etc
∎ Outstanding communication skills and ability to work seamlessly as part of a diverse team including designers, medical experts and trainers
∎ Attention to detail while reviewing drafts and finalizing content
∎ Ability to manage feedback streams and iterate communication materials accordingly
∎ Experience with managing fast-paced projects with tight timelines
∎ Strong knowledge of MS Office (Docs, Spreadsheets) and Google suite
∎ Willing to live and work in Dhaka and travel to project sites as required within Bangladesh (not more than 5 days/month).
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Apr 2023
Company Information:
∎ 25 Mar 2023
∎ Noora Health
∎ Business : Noora Health’s mission is to improve outcomes and save lives of patients by empowering family caregivers with the skills they need to care for their loved ones.
Noora turns hospital hallways and waiting rooms into classrooms by tapping into the most compassionate resources available for the patient’s care - the patient’s own family - turning these worried family members into skilled caregivers. The Care Companion Program (CCP) is currently implemented at more than 150 government hospitals across India and Bangladesh and over 1,000,000 patients and family members have been trained by the CCP. Research on the program has found improved health behavior uptake, decrease in post-surgical complication rates, and decrease in newborn complications/readmissions. Noora’s COVID-19 response has reached more than 15 million people.
Noora Health was launched out of Stanford University in 2014, and has been supported by many large philanthropic foundations including Mulago, Draper Richards Kaplan, Echoing Green, Ashoka, Medtronic and Jasmine among others. For more information:
1) 2020 Annual Report
2) Q1 2021 Report
3) Introductory Deck
4) Website - noorahealth.org
5) COVID-19 Resources - noorahealthcovid19.org
Category: Media/Advertisement/Event Mgt.
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Source: bdjobs.com
Deadline Expired on 15th Apr 2023
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